Viral Marketing & Social Media

The Chartered Institute of Marketing

Short course

In London

£ 550 + VAT

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Description

  • Type

    Short course

  • Level

    Advanced

  • Location

    London

  • Duration

    1 Day

This is an excellent opportunity to learn how to flex the muscles of one of the world's oldest forms of marketing - ‘word of mouth' with the latest innovations from the world of Web 2.0. You'll learn how to plan your viral campaign, enhance your online marketing, devise a powerful guerilla-marketing project and so boost your marcoms strategies.This event demystifies viral marketing in all its forms. It will help you deploy a truly effective and practical through-the-line marketing strategy that actively supports your entire public relations and corporate social responsibility campaigns. Suitable for: Anyone with either a foundation understanding of social media and Web 2.0 communications or who wishes to be introduced to this important communications platform.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

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Reviews

Course programme

Course review:

This outstanding viral marketing workshop helps you position your brand to boost reputation and sales. You will learn how to communicate effectively with the key people who really count to your organisation. By understanding how to integrate viral campaigns, you can enhance profits whilst demonstrating true kinship with your employees, customers and partners – even during tough economic times.

Course content

  • Introduction to viral marketing.
  • The power of word of mouth marketing.
  • Social Media – what is and how it can work for you.
  • Understanding the psychology of today’s social market.
  • Establishing your viral and social media brand.
  • Guerilla marketing techniques.
  • Ambient Marketing techniques.
  • Introducing the process, tools and frameworks.
  • Benchmarks – the core components of good social marketing.
  • Develop your strategy using core tools.
  • How to measure your performance.
  • Overview of strengths and weaknesses of social marketing.

See related categories

Viral Marketing & Social Media

£ 550 + VAT

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