Web words: writing content with clout

What people say

"It was a very enjoyable and informative course, with lots of practical examples and exercises." Kevin Callaghan, BP

"Using our own work to examine common errors and room for improvement was very useful." Barbara Charalambous, Kendall Freeman

Learning outcomes

Topics covered include:

• Making an impact: grabbing readers in the first five seconds
• Visitor focus: making site content reader-driven
• Information islands: giving each section and page a logical structure
• Making the most of hypertext links
• Keeping readers reading, by making content 'flow'
• Maximum readability: choosing the words that make a difference
• Using punctuation logically and helpfully
• Avoiding common grammar traps.
  

Special features include:

• pre-course writing analysis to identify the areas you need to work on
• small group training to ensure you get individual attention
• tailored training so that examples and exercises are relevant to you
• follow-up support with bi-monthly reminders of key skills and free telephone and email support for one year.