Writing And Editing Customer Magazines

Discover ways to create a first-rate magazine that also keeps the customer happy. Includes:

- Understanding a client's ambitions for their magazine
- How to liaise effectively with clients
- How to pitch ideas, treatments and covers to the client
- How to match your editorial ambitions to the client's view
- How to make your magazine an effective marketing tool
- The online/print balance
- How to make readers feel the magazine has value, and is a reward for customer loyalty
- The magazine as a vehicle for driving e-commerce
- Adding value with online video and audience interaction
- Working within a tight editorial brief and budget