Writing Effective Sales Letters & Promotional Materials
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I loved every bit of it. They make you feel so comfortable on weekends as well. I will definitely recommend this course to the people.
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Short course
In Manchester, Birmingham, Bristol and 4 other venues
Description
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Type
Short course
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Level
Intermediate
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Location
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Duration
Flexible
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Start date
June
other dates
This course covers the planning, structure, layout and presentation of promotional materials and sales letters. Do you write in clear and concise sentences? How do you present facts and figures? Do you project a positive image? All these questions are answered during this very practical course. In the letter-writing module, genuine business letters are analysed and small groups try and design a promotional leaflet for their company, under close supervision from the tutor.
Facilities
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About this course
Clear objectives for each letter and brochure
The importance of headlines
The ability to maximise response
Understand the difference between features, benefits and matching benefits
Actual letters are analysed on the day and are improved upon immediately
Reviews
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I loved every bit of it. They make you feel so comfortable on weekends as well. I will definitely recommend this course to the people.
← | →
Course rating
Recommended
Centre rating
M.O.
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 13 years
Subjects
- Sales
- Sales Strategy
- Materials
- Writing
- Sales Process
- Sales Training
- Good writing
- Sales Letter
- Promotional Materials
- E Excellent Sales
Course programme
09:30 - 10:00 Coffee & Course Objectives
10:00 - 10:45 First Impressions (Your letters/Your experience of receiving letters)
10:45 - 11:15 Four Steps To Good Writing
11:15 - 12:00 10 Golden Rules to Achieve Excellent Sales Letters
12:00 - 12:30 Your Sales Letters Now* (A chance for delegates to look at their letters now and start to work to improve them.)
12:30 - 13:00 Features & Matching Benefits (During this module delegates work in pairs to maximise the features and benefits of an everyday object.)
13:00 - 14:00 Lunch
14:00 - 14:45 Lecture On Semiotics (The study of signs) In Relation To Advertising And Logos (How the study of signs can help business people use the right words, colours, pictures, music etc when advertising.)
14:45 - 15:20 Participants To Semiotically Deconstruct Advertisements (Using the top adverts from the biggest companies delegates learn how they are put together by semiotically deconstructing them.)
15:20 - 16:00 The Importance of Headlines (A look at all the categories of headlines, how they work and which ones the delegates should use.)
16:00 - 16:30 Delegates to Review Their Sales Letters And Promotional Material
16:30 - 16:45 Summary & Action Plans Agreed
Writing Effective Sales Letters & Promotional Materials