This course allows you to send us some of your work and have our expert look at it and give their feedback to you on the day. This work will also provide the basis for many of the day's exercises and discussions.
Although the basic guidelines of online copywriting are quickly summarised in the morning, the bulk of the day is devoted to rewrites of your actual content.
WHO IS THE COURSE FOR?
Aimed at people who are familiar and confident with online copywriting best practice and are looking for ways to apply that knowledge to specific issues within their business. By the end of the day, you will have a holistic understanding of online copywriting best practice and be able to decide for yourself which guidelines to apply, and when. An electronic version of the course will also be made available for free download.
WHAT WILL I LEARN?
You will be encouraged to conduct root-and-branch rewrites of content. With the support of our expert trainer, you will be able to determine how to apply best practice in online copywriting on any web page. A great feature of the day is also the chance to exchange experiences with other attendees.
WHO IS THE WORKSHOP LEADER?
Tim Fidgeon is a freelance copywriter with 7-years’ experience. His clients include General Motors, Sony and various new media agencies.
He regularly writes and publishes research articles on all aspects of usability and copywriting. Tim’s work has been published by, amongst others:
.net magazine
E-consultancy
New Media Knowledge
Usability News
Web Standards Group
