Get into Marketing

Aims and Objectives
To learn the basics of marketing.
Learn an introduction to marketing principles.
The flexibility and value of self-study course designed to enable you to work at your own pace.
A personalised workbook to use as a reference guide on completion of the course.
The opportunity to gain the widely recognised Pitman Training Certificate.

Target Audiences
Those who wish to gain an introduction to marketing principles.

Prerequisites
Experience of using Windows, Word and Excel to proficient level together with Publisher 2000. Some experience of using the Internet and Mail Merge.

Course Content
Lesson 1: The importance of marketing; company case studies; market research; competitor research.

Lesson 2: The product life cycle; product strategy; place strategy; pricing strategy; promotion strategy.

Lesson 3: The importance of advertising; creating an ad; different direct marketing techniques; press releases.

Lesson 4: Marketing on the Internet; attending and exhibiting at trade shows.

Lesson 5: The concepts of television, radio and print advertising, building a brand, SWOT(Strengths, Weaknesses, Opportunities and Threats) analysis; careers in marketing.