Professional - Marketing - Intensive Residential

Course review:

The Professional Diploma in Marketing provides the knowledge, skills and the ‘ability to do’ in relation to operational marketing management. It is for individuals looking to build their practical skills and broaden their strategic perspective.

Who is it for?

• Marketers responsible for managing the marketing process at an operational level
• Those moving into a mid-level marketing position.

What you will learn
You’ll learn how to:

• Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment
• Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives
• Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success
• Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects

Course modules

• Marketing Planning Process
• Delivering Customer Value through Marketing
• Managing Marketing
• Project Management in Marketing