Henshall Centre
Consulting Skills Delegates learn how to: · Identify the power structure within which their client contacts operate · Use professional disciplines to build the confidence of their clients · Read and understand body language signals sent by their clients · Function as a valued member of the client's ...
Henshall Centre
The Fast-Changing World of e-PR Delegates learn how to: · Understand what is out there - blogs, podcasts, etc. - and how to harness them · Appreciate the extent of the growth of citizen journalism and its implications for e-PR · Monitor what is being said and who is saying it · Evaluate internet cov...
Henshall Centre
The Future of PR Evaluation Delegates learn how to: · Understand what evaluation is, why it isn't used and the different mindsets needed · Apply the seven principles of evaluation · Avoid common faults in briefing and objective setting · Distinguish between quantitative and qualitative methodologies...
Henshall Centre
Getting the Best from your PR Agency Delegates learn how to: · Brief their agency so as to give a solid foundation for a successful programme · Establish the confidence and trust that allows both parties work more effectively · Set attainable expectations that can be supported by management · Establ...
Henshall Centre
How to Be A Publicity Hound Delegates learn how to: · Develop a strategic approach to securing media coverage · Think about news from the perspective of a journalist · Identify the six types of stories that make the news every day · Get the messages they want into the media · Develop narratives that...
Henshall Centre
Managing PR Campaigns Delegates learn how to: · Structure and write PR plans · Relate PR objectives to the goals of their organisation · Break a PR strategy into plans of action, each focused on achievable goals · Manage the creative process of having good ideas · Calculate budgets for implementing ...
Henshall Centre
Consulting Skills Delegates learn how to: · Identify the power structure within which their client contacts operate · Use professional disciplines to build the confidence of their clients · Read and understand body language signals sent by their clients · Function as a valued member of the client's ...
(public relations Course in London)
Henshall Centre
The Fast-Changing World of e-PR Delegates learn how to: · Understand what is out there - blogs, podcasts, etc. - and how to harness them · Appreciate the extent of the growth of citizen journalism and its implications for e-PR · Monitor what is being said and who is saying it · Evaluate internet cov...
(public relations Course in London)
Henshall Centre
The Future of PR Evaluation Delegates learn how to: · Understand what evaluation is, why it isn't used and the different mindsets needed · Apply the seven principles of evaluation · Avoid common faults in briefing and objective setting · Distinguish between quantitative and qualitative methodologies...
(public relations Course in London)
Henshall Centre
Getting the Best from your PR Agency Delegates learn how to: · Brief their agency so as to give a solid foundation for a successful programme · Establish the confidence and trust that allows both parties work more effectively · Set attainable expectations that can be supported by management · Establ...
(public relations Course in London)
Henshall Centre
How to Be A Publicity Hound Delegates learn how to: · Develop a strategic approach to securing media coverage · Think about news from the perspective of a journalist · Identify the six types of stories that make the news every day · Get the messages they want into the media · Develop narratives that...
(public relations Course in London)
Henshall Centre
Managing PR Campaigns Delegates learn how to: · Structure and write PR plans · Relate PR objectives to the goals of their organisation · Break a PR strategy into plans of action, each focused on achievable goals · Manage the creative process of having good ideas · Calculate budgets for implementing ...
(public relations Course in London)
Henshall Centre
COURSE CONTENT Preparation Assembling the information for a speech. Concentrating on the main points of interest for the listeners. Deciding on the objective of the speech. Sources of material. Delivering the Message Striking a balance between information and inspiration. Making sure that your messa...
Henshall Centre
Effective Press Release Writing Delegates learn how to: · Write crisp, clear copy that will catch the eye of a journalist · Structure a press release that can be understood with a quick scan · Banish long winded sentences and jargon · Tailor their release to be relevant to their own target media · L...
Henshall Centre
Introduction to Internal Communications Delegates learn how to: · Understand how internal communications contribute to organisational success · Produce newsletters, intranet features and other internal communications that get read · Create messages that connect with different audiences · Choose the ...
Henshall Centre
News Writing Delegates learn how to: · Write crisp, clear copy · Define news · Identify all the news elements in a story · Identify the strongest news angle for any given publication · Structure a news story to reflect its news values and make it easy to edit for length · Adopt a professional, disci...
Henshall Centre
Persuasive Writing Delegates learn how to: · Write persuasive letters, emails and reports · Structure written communication to deliver information easily and carry busy readers to a desired conclusion · Write effective e-mails · Write clear, stylish business letters · Punctuate their writing properl...
Henshall Centre
Representing PR on the Board Delegates learn how to: · Understand the qualities that give them the edge at board level · Use NLP and other tools to maximise their personal communication and presentation skills · Understand the CEO perspective · Make a successful pitch to the board for extra resource...
Henshall Centre
A one-off two-hour seminar on how to make effective use of mobile communications as part of your PR strategy. This is a seminar, not a workshop. There will be time for discussion, but no time for practical exercises. Mobile marketing is one of the key talking points in the world of PR & marketing co...
Henshall Centre
COURSE CONTENT Preparation Assembling the information for a speech. Concentrating on the main points of interest for the listeners. Deciding on the objective of the speech. Sources of material. Delivering the Message Striking a balance between information and inspiration. Making sure that your messa...
(public relations Course in London)
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