Social Media for Business Diploma

• Use Twitter, facebook, LinkedIn, Google+
• Use video within your social media plans
• Boost SEO rankings through social media
• Create social media business strategies
• Develop web pages and online imagery
• Communicate effectively at work

This course contains an overview of over 15 tools that a business could use for Social Media marketing, to make sure they are appealing to their audience, along with a number of tools for measuring success for Social Media.

Here we offer a complete guide to setting up a twitter profile, understanding the twitter language and best practice usage of twitter. We look at finding people to follow and attracting followers. The course moves on to look at HootSuite – a tool to make Twitter use easier and more targeted.

On completion of this course, you will be able to set up an optimised LinkedIn individual profile and use LinkedIn to connect to, and engage with, your contacts. You will learn about using LinkedIn groups and answers to improve your credibility and visibility. The course covers setting up a company profile, using LinkedIn advertisements and measuring the success of using LinkedIn.

The course shows you the difference, and overlap, between using facebook for your personal profile and a facebook page for business. With a guide to facebook apps, creating competitions and using facebook advertising as well as how to measure the success of your facebook page you’ll start to see the vast opportunities that lie within facebook.

In this course you’ll learn what Google+ is and why it should be used for business. The course covers creation of a Google+ profile, circles and security, the use of +1s, events, hangouts and communities. The process of setting up Google Authorship is also covered as well as Google Local and measurement.

The course covers the reasons for using video to market a business, the video audience and scheduling content for videos. The processes of storyboarding, capturing and editing a video are looked at in detail, along with measuring its success.

This course covers the importance of SEO and how different search engines work. The course focuses on the Google search engine and considers the steps of SEO. Initially looking at identifying keywords for the business and learning where the keywords should be used in a website, blogs and Social Media. The course also covers the importance of link building.

This course takes students from the initial stages of exploring and using other people's blogs to gain exposure, to creating and managing their own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers. It includes tutorial on how to set up a blog using three of the most popular free blog software tools in the market today.

This excellent course will raise your game when it comes to business communication skills. Effective communication skills are at the top of the list of qualities demanded by employers, it's an essential skill to master. Split in to eight lessons, your business communication training begins with examining English language skills before looking at use of the appropriate tone.

Many roles include a marketing element. Over simple lessons, the course introduces you to the principles of marketing and all the major elements.

• Job Hunting in a Digital World
• Photoshop
• Event Managment Essentials
• Time Management
• Flash
• WordPress for Business
• Illustrator

This diverse Diploma is very practical and you should be able to instantly make use of what you learn. Providing a whole host of new skills you’ll find a new confidence, and where you were previously nervous about the social media and online world, this world will now be your oyster.