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Strategic Public Relations and Travel and Protocol Management
Course
In Caracas, Venezuela ()
Description
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Type
Course
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Duration
10 Days
Limited Objectives: By the conclusion of the specified learning and development activities, delegates will be able. to: Define public relations. Learn how public opinion is influenced through public relations. Explain public relations in from the context of management and the public. Determine how to reach out with the public through public relations. Identify the functions of public relation. Explain the concept of the curse of 'spin'. Enumerate the requirements for public relations work. Suitable for: International Negotiators, International Conflict Managers, United Nations Officials, National Tourist Officers, Tourism Promoters, Tourism Development Officers, Hotel and Tourism consultants, National Government Ministers with Tourism in their Portfolio, Local Tourism Development Officers, National Economists, Lecturer of International Affairs, Lecturers of Tourism, Tourism Consultants, Conflict Relations Consultants, War Officers, Others
About this course
Degree or Work Experience
Reviews
Subjects
- Conflict
- Management
- IT
- Protocol
- Tourism Development
- Public Relations
- International
- Public
- Tourism
- Communication Training
- IT Development
- IT Management
Course programme
Limited Contents:
Defining Public Relations
- Public Relations: Overview
- Planned Process to Influence Public Opinion
- Public Relations as Management Interpreter
- Public Relations as Public Interpreter
- The Publics of Public Relations
- The Functions of Public Relations
- The Curse of “Spin”
- Technical/Attitudinal Requirements for Public Relations Work
Communications in Public Relations
- Purposes of Communication
- Theories of Communication: Traditional
- Theories of Communication: Contemporary
- The Word
- The Message
- Receiver’s Bias
- Feedback
Public Opinion and Public Relations
- Defining Public Opinion
- What Are Attitudes?
- How Are Attitudes Influenced?
- Attitude vis-a-vis Motivation
- Power of Persuasion
- Influencing Public Opinion
- Polishing the Corporate Image
- Maintaining and Managing Reputation
Strategic Public Relations and Travel and Protocol Management