course-premium

Advanced Customer Relationship Management

4.8
3 reviews
  • Great testing sites, all you need is to get qualify IT Team. Good experience above all thanks for everything.
    |
  • I did two courses with them first one was good but this time I feel its not as good as I was expecting. They're lacking on customer service front. I had to chase them but they don't care to follow up.
    |
  • The course was good and I had a great time in all.
    |

Short course

In Hammersmith

£ 2,625 + VAT

Learn the many varied contexts in which CRM is used!

  • Type

    Short course

  • Location

    Hammersmith

  • Duration

    1 Week

  • Start date

    September

Would you like to give an impulse to your professional life? If so, you should check this Advanced Customer Relationship Management course, organized by London Business Training & Consulting, that Emagister.co.uk has added to its catalogue.

This training is suitable for sales and marketing directors, managers, executives, practitioners and staff; senior and mid-level managers who are involved in customer relationship management (CRM) programmes and system implementations, whether in a marketing department, the sales force or the service centre.

It is also targeted to contemporary CRM professionals who sell products or services, to consumers or businesses; senior managers who realise that profitable customers are their company’s greatest asset and seek guidance to retain them; those who wish to understand the CRM landscape that covers the vastness between operational and strategic CRM, with an overview of customer-related data and data mining.

Upon completion of this course, you will be able to understand what CRM is, the costs it creates and the benefits it delivers; the many varied contexts in which CRM is used; CRM technologies that are deployed; and how CRM can be implemented.

So, if you want more information about this programme contact London Business Training & Consulting through Emagister.co.uk without hesitation. You won’t regret it!

Facilities

Location

Start date

Hammersmith (London)
See map
W6 0NB

Start date

SeptemberEnrolment now open
Hammersmith (London)
See map
W6 0NB

Start date

On request

About this course

Upon completion of this course, you will be able to understand:
What CRM is, the costs it creates and the benefits it delivers.
The many varied contexts in which CRM is used.
CRM technologies that are deployed.
How CRM can be implemented.
How CRM practices and technologies are used to enhance the achievement of marketing, sales, and service objectives throughout the customer lifecycle stages of customer acquisition, retention and development, whilst simultaneously supporting broader organisational goals.

This CRM training is suitable for: sales and marketing directors, managers, executives, practitioners and staff; senior and mid-level managers who are involved in customer relationship management (CRM) programmes and system implementations, whether in a marketing department, the sales force or the service centre; contemporary CRM professionals who sell products or services, to consumers or businesses; senior managers who realise that profitable customers are their company’s greatest asset and seek guidance to retain them; those who wish to understand the CRM landscape that covers the vastness between operational and strategic CRM, with an overview of customer-related data and data mining; managers looking to take customer-centred strategies to the next level.

certificate

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Reviews

4.8
excellent
  • Great testing sites, all you need is to get qualify IT Team. Good experience above all thanks for everything.
    |
  • I did two courses with them first one was good but this time I feel its not as good as I was expecting. They're lacking on customer service front. I had to chase them but they don't care to follow up.
    |
  • The course was good and I had a great time in all.
    |
100%
4.7
excellent

Course rating

Recommended

Centre rating

Student reviewer

5.0
03/03/2020
About the course: Great testing sites, all you need is to get qualify IT Team. Good experience above all thanks for everything.
Would you recommend this course?: Yes

Student reviewer

5.0
01/03/2020
About the course: I did two courses with them first one was good but this time I feel its not as good as I was expecting. They're lacking on customer service front. I had to chase them but they don't care to follow up.
Would you recommend this course?: Yes

Kojo I

4.5
23/11/2017
What I would highlight: The course was good and I had a great time in all.
What could be improved: nothing to improve
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 5 years

Subjects

  • Strategic Management
  • Benefits
  • CRM
  • Marketing
  • Sales
  • Customer Relationship Management
  • Consulting
  • Strategic Business Management
  • Sales Training
  • Customer Manager
  • Customer relationship

Course programme

Understanding Customer Relationships
  • Introduction to CRM
  • Understanding relationships
  • Managing the customer lifecycle – customer acquisition
  • Managing the customer lifecycle – customer retention and development
Strategic CRM
  • Customer portfolio management
  • How to deliver customer-experienced value
  • Managing customer experience
Operational CRM
  • Sales force automation
  • Marketing automation
  • Service automation
Analytical CRM
  • Developing and managing customer-related databases
  • Structured and unstructured data
  • Data integration, warehousing and marts
  • Knowledge management
  • Using customer-related data
  • Analytics
  • Three ways to generate analytical insight
  • Privacy issues
Realising the Benefits of CRM
  • Planning to succeed
  • Implementing CRM
  • The future

Advanced Customer Relationship Management

£ 2,625 + VAT