Consumer Behaviour Undergraduate Degrees

...Bachelor of Commerce with a major in Marketing Management prepares students for careers in the field of marketing. Students are exposed to foundational aspects of the marketing environment, consumer behaviour, market research and marketing management... Learn about: Marketing Management, Consumer Behaviour, Business and Management...

... and marketing such as decision-making, marketing strategy, consumer behaviour, marketing research and advertising, and gain an understanding of the wider economic context of business. You’ll gain a foundation in the functions and processes of business such as accounting practices and supply chain management... Learn about: Marketing Research, Marketing Strategy, Organisational Behaviour...

... and Analytics (20 credits) BUS2034 Services and Experiential Marketing (20 credits) BUS2035 Consumer Behaviour (20 credits) BUS2037 Law for Business (20 credits... Learn about: International Business, Business Economics, Accounting and Statistics...

... environment can be applied. Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising... Learn about: Marketing Planning, Communication Training, Consumer Behaviour...

..., physiology and exercise alongside public health, food consumer behaviour and food handling and hygiene. Option modules enable you to tailor your learning to your interests. Field trips, visiting industry speakers and placements help you to put your learning into action while studying. Our teaching... Learn about: Consumer Behaviour, Public Health, Human Nutrition...

... and in other subject areas, thereby giving you a breadth of knowledge and experience. Through your core modules, you will learn about the role and importance of market research and analysis, as well as gaining an understanding of consumer behaviour. You will also learn about Marketing as a management function... Learn about: Consumer Behaviour, Learning Community, Marketing Management...

... will learn about the fast-changing world of eMarketing and integrated marketing communications through the use of case studies from industry. You will learn how to analyse consumer behaviour and use market research. You will apply your knowledge of marketing principles to industry-focused, real-world... Learn about: Business Marketing, Full Time, Consumer Behaviour...

... can be applied. Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication... Learn about: Marketing Planning, Business Marketing, Marketing Management...

... through speculative work. Modules Media Lab Campaign Creation Consumer Behaviour (option module) Work Placement (option module) Brand Creation (option... Learn about: Media Lab, Final Portfolio, Campaign Creation...

... to Marketing Marketing Learning Community - First Year Year 2 Core Consumer Behaviour Design Management Design Visualisation Marketing Learning Community... Learn about: Design Management, Design Visualisation, Marketing Research...

... that will allow you to hone your marketing skills and apply them across a variety of industries. You will gain an understanding of what drives consumer behaviour and enables businesses to develop popular products, compelling offers and effective promotional campaigns. If you are interested in how marketers design... Learn about: Entrepreneurial Skills, Digital Economy, Direct Marketing...

...During this course you can choose which area of design to pursue from graphic design, 3D design, photography, illustration, animation, web design... Learn about: Desktop Publishing, Consumer Behaviour, Video Production...

... Environment Website and App Design Team Leadership and Performance Consumer Behaviour Social Media and e-CRM Stage Three Alongside developing your marketing... Learn about: Driving Operations, Market Intelligence, Marketing and Sales...

... and analysis, as well as gaining an understanding of consumer behaviour. You will also learn about Marketing as a management function and socio-cultural phenomenon and develop your knowledge of marketing strategy and industrial marketing. We make sure all our students have opportunities to gain real world... Learn about: Consumer Behaviour, Marketing Research, Marketing Management...

...You will gain an understanding of key marketing principles and examine what drives consumer behaviour, enabling businesses to develop popular products, compelling offers and effective promotional campaigns. You will discover how advertising has become increasingly challenging and dynamic and how... Learn about: Business Project, Digital Campaigns, Marketing Advertising...

... Principles of Consumer Behaviour Professional Selling I Elective Information Completion of additional General Education elective 1 course required Term Three... Learn about: Marketing Communications, Sales Marketing, Business Environment...

...Principles of Organisation and Management Probability and Optimisation* Statistical Methods* Quantitative Methods for Business** Financial Accounting Management... Learn about: Probability and Optimisation, Financial Training, Business Study Skills...

... Learning Community - First Year Preparation for Placement Year 2 Core Consumer Behaviour Marketing Learning Community - Second Year Marketing Research... Learn about: Consumer Behaviour, Digital Marketing, Marketing Research...

... into specialist areas including retail operations, global consumer behaviour and digital marketing strategy. Developing your employability is a key focus of this dynamic and flexible programme. Real-life case studies, guest speakers and industry visits are designed to help you to understand the business... Learn about: Consumer Behaviour, Marketing Strategy, IT Law...

...Full Time: 3 Years We live in a consumer-driven society. This course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy. This course is the first of its kind in the UK, bringing together the disciplines of consumer behaviour... Learn about: Applied Psychology, Consumer Behaviour...