MSc Marketing Management - Extended

• Ability to evaluate and plan at a professional and strategic level (i.e. formulate marketing strategy and plans).
• Develop and implement a research proposal for investigating organisational & managerial problems within a marketing context. Recommend and justify a realistic course of action, for example a Strategic Marketing Plan or a Strategic Marketing Solution to a business problem, supported by appropriate justification and evidence, and to include an appropriate implementation dimension. The student will be expected to be able to communicate the results and conclusions of research and investigation via a variety of feedback and communication modes.
• A comprehensive knowledge (including the use and limitations) of a range of techniques applicable to researching market environments and the understanding that enables an evaluation of methodologies, development of critiques and an ability to propose new hypotheses where appropriate.
• A comprehensive knowledge (including the use and limitations) of a range of techniques applicable to researching market environments and the understanding that enables an evaluation of methodologies, development of critiques and an ability to propose new hypotheses where appropriate.
• Research, critically examine, evaluate and interpret business, marketing and company data in order to produce a coherent report which incorporates reference to contemporary issues, challenges and problems relating to the impact of strategic marketing on business and management at functional, strategic and sector levels. Define and assess the impact of internationalisation and globalisation on organisations’ marketing activities.
• Synthesise a range of marketing theories and data to produce a coherent situation analysis. Critically analyse and evaluate a range of marketing situations regionally, nationally and internationally. Develop independent learning underpinned by previous experience; further own understanding and skill and communicate this to peers and tutors involved in that process through a variety of learning and assessment mechanisms.
• Produce work of an appropriate professional standard in both content and appearance which demonstrates mastership via coherence of objectives, depth of subject research, critical analysis and evaluation, marketing knowledge and application resulting in an evidenced, relevant and useful conclusion.
• Analyse the different approaches and techniques that facilitate detailed study at the postgraduate level in business and management issues.

Location Mode Fee Year Home/EU Full-time £9834 per year 2020-21 Home Full-time £10056 per year 2021-22 International Full-time £14867 per year 2020-21 International Full-time £14950 per year 2021-22

These fees relate to new entrants only for the academic year indicated for entry onto the course, any subsequent years study may be subject to an annual increase, usually in line with inflation.

Any undergraduate degree from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above;

A reference from a tutor who has supervised the applicant’s undergraduate studies and/or employer;

Students may apply for recognition of prior learning (RPL) subject to the guidelines set out in the RPL Handbook. RPL includes accreditation of prior certificated learning and /or accreditation of prior experiential learning.

Please check our minimum language entry requirements before submitting your application;

We offer a range programmes in English as a Foreign Language if you don't meet these requirements.

Applications are also welcome from individuals who do not possess the above qualifications but who have significant management experience and are able to demonstrate previous non-certificated learning equivalent to the above. In such cases, admission to the programme will be based on an evaluation of the applicant’s ability to continue to benefit from and achieve the award.

Postgraduate Loan (Home Fee Status):

You may be able to get a postgraduate student loan from Student Finance England of up to £11,750 to help pay for a Master’s degree. Applications are made through Student Finance England and more information on the regulations and eligibility criteria can be found at Masters Loans gov.uk.

* Any RPL will invalidate your eligibility as you must study a minimum of 180 credits

Changes for EU students:

The UK government has confirmed that EU students starting courses from 1 August 2021 will normally be classified as Overseas (International) students for fee purposes. More information about the change is available at UKCISA:

EU citizens living in the UK with 'settled' status, and Irish nationals living in the UK or Ireland, will still be classified as Home students, providing they meet the usual residency requirements, for more information about EU Settlement Scheme (EUSS) click here.

Postgraduate Loyalty Discount:

You can get 20% discount on a taught on-site postgraduate course if you’re a University of Wolverhampton Graduate.

The University offers a generous 20% Loyalty Discount to students progressing from an undergraduate programme to a taught postgraduate programme, where both courses are University of Wolverhampton Awards.

There is no time limit on how long ago you completed your degree as long as this is your first Masters level qualification.

The discount applies to the first year of enrolment only. Students who receive a loyalty discount are not entitled to any further tuition discount or bursary. For full terms and conditions click here.

Self-funded:

If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found by clicking here.

Sponsored - Your employer, embassy or organisation can pay for your Tuition fees:

Your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.

We must receive notification of sponsorship in writing as soon as possible, and before enrolment, confirming that the sponsor will pay your tuition fees.

Financial Hardship:

Students can apply to the Dennis Turner Opportunity Fund for help with course related costs however this cannot be used for fees or to cover general living costs.

Charitable Funding:

You might also want to explore the possibility of funding from charitable trusts; please see the following websites Association of Charitable Foundations, Directory of Social Change or Family Action. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.

You can find more information on the University’s Funding, cost, fee and support pages.

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01902 32 22 22

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