Communications strategy courses

... of Applied Sciences, you’ll study with an international mind-set, and focus on global branding strategies alongside customer relationship development. We offer a fully digital learning experience, to best prepare you for your professional future. Students in this study programme are eligible for a dual... Learn about: Marketing Strategy, Business Finance, Business Process...

...Structure Level 7 Core Modules The Professional Marketer - 15 Credits Modern Marketing Communications - 15 Credits Understanding Consumers... Learn about: Marketing Strategy, Consumers and Markets, Marketing Mix...

... your marketing skills and prepare you for the competitive challenges of the global marketplace. You'll gain a comprehensive understanding of marketing strategy, market research, digital marketing, brand management and global marketing, plus the skills to manage the relationship between an organisation... Learn about: Digital Marketing, Team Training, Marketing Communications...

.... The characteristics and differences between market segmentation and product differentiation. Consumer and business-to-business market segmentation. Different targeting strategies. The concept of positioning. How the use of perceptual maps can assist in the positioning process. International market development... Learn about: Marketing Management, Marketing Communications, Marketing Strategy...

... this programme? The key to effective marketing and business success is understanding what customers want and responding accordingly. This pathway explores contemporary marketing strategy and practice by tapping into the latest developments in the global marketplace. You will focus on every aspect of marketing... Learn about: Programme Planning, Marketing Strategy, Marketing Research...

... techniques are applied, targeting consumers both directly and indirectly. In the role of digital marketer, you’ll be involved in developing an organisation’s multi-channel communication strategies and may work across several areas, or specialise in a few, depending on the size and requirements of your... Learn about: Market Research, Communication Training, Product Management...

... your business writing skills and be more effective in your communications with colleagues and customers. This workshop is ideal for anyone who would like to improve their writing and is particularly helpful for people who desire to learn the essential skills for writing clearly and effectively... Learn about: Creative Writing, Advertising and Marketing, Business Writing...

... approach best termed “reputation management”. Emphasis is placed on how organizational, brand and managerial communications can be developed so that a consistent, values-based approach is achieved, which can be aligned with brand strategy... Learn about: Corporate Social Responsbility...

... responsibility strategies and goals with organizational objectives Embedding CSR within the business culture to sustain the strategy over the long term Building... Learn about: Corporate Social Responsbility...

..., marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global supply chains. The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining... Learn about: Global marketing, Services marketing, International Marketing...

.... This programme is unique in its emphasis on the relationship between marketing and other social phenomena, such as elections and the culture of consumption. This programme will: Examine the processes of globalisation and the impact on multinational enterprises and national firms Compare strategies involved... Learn about: Business and Management, Marketing Communications...

... hands-on experience in website and content management, marketing strategy, online brand strategy, conversion rate optimization (CRO) and A/B testing, search engine optimization (SEO) and search engine marketing (SEM), social media management and advertising. So, if you want more information... Learn about: Marketing Communications, Marketing Strategy, Search Engine Optimization...

...Key Marketing topics include: Marketing plan 1: audit and objectives Marketing plan 2: strategy and tactics International customer communications... Learn about: Marketing Strategy, Listening Skills, English Language...

... activities to key stakeholders Developing an effective communications plan Day 2: Case studies of successful reporting strategies Introducing a systems-based... Learn about: Corporate Social Responsbility...

...communication and distribution channels must be digitized and constantly re-opened. During this online program, you will acquire an elementary understanding... Learn about: Marketing Tools, Marketing Strategy, Commercial papers...

... competitive market. How to plan to plan an effective Key account strategy and gaining a stronger understanding of setting goals and creating a social media... Learn about: Customer Relationship Management, Marketing Tools, Account management...

... Fashion, Business Strategy, Managerial Accounting, Developing Sustainable Business Models in the Luxury Industry, Project Management with Partners, Global... Learn about: Fashion Textile, Sustainable luxury, Business Strategy...

...Core modules HRL710A Leadership and Management Essentials MKT700A Marketing and Strategy MKT704 Branding and Marketing Communications MKT713 Digital... Learn about: Digital and Social Media Marketing, Digital Marketing, Marketing and Strategy...

... strategies, with a focus on managing the overall reputation, identity and positioning of a brand. The training has a multidisciplinary approach that reflects the skills and knowledge currently needed in the market to develop, control and defend a brand. Emphasis is on practical application of current issues... Learn about: Reputation Management, Communication Skills, Crisis Management...

... Responsibility International Business Environment Business Strategy People and Organisations Developing Business Plans Accounting and Finance for Managers... Learn about: Marketing Communications, Business Administration, Supply and Chain Management...