Communications strategy courses

...Structure Level 7 Core Modules The Professional Marketer - 15 Credits Modern Marketing Communications - 15 Credits Understanding Consumers... Learn about: Marketing Management, Team Training, Consumers and Markets...

... your marketing skills and prepare you for the competitive challenges of the global marketplace. You'll gain a comprehensive understanding of marketing strategy, market research, digital marketing, brand management and global marketing, plus the skills to manage the relationship between an organisation... Learn about: Marketing Strategy, Digital Marketing, Marketing Communications...

.... The characteristics and differences between market segmentation and product differentiation. Consumer and business-to-business market segmentation. Different targeting strategies. The concept of positioning. How the use of perceptual maps can assist in the positioning process. International market development... Learn about: Marketing Strategy, Marketing Communications, Marketing Management...

... this programme? The key to effective marketing and business success is understanding what customers want and responding accordingly. This pathway explores contemporary marketing strategy and practice by tapping into the latest developments in the global marketplace. You will focus on every aspect of marketing... Learn about: Marketing Research, Programme Planning, Marketing Strategy...

... your business writing skills and be more effective in your communications with colleagues and customers. This workshop is ideal for anyone who would like to improve their writing and is particularly helpful for people who desire to learn the essential skills for writing clearly and effectively... Learn about: Managing successful change, Speed Reading, Corporate Communications...

... approach best termed “reputation management”. Emphasis is placed on how organizational, brand and managerial communications can be developed so that a consistent, values-based approach is achieved, which can be aligned with brand strategy... Learn about: Corporate Social Responsbility...

... responsibility strategies and goals with organizational objectives Embedding CSR within the business culture to sustain the strategy over the long term Building... Learn about: Corporate Social Responsbility...

... in a career in marketing or who wish to widen their knowledge and competencies in this field. Sustained by a rigorous social science-based approach, this programme explores both the theoretical and communications side of marketing and, in particular, how marketing can explain contemporary societal issues... Learn about: Marketing Communications, Business and Management...

... activities to key stakeholders Developing an effective communications plan Day 2: Case studies of successful reporting strategies Introducing a systems-based... Learn about: Corporate Social Responsbility...

...communication and distribution channels must be digitized and constantly re-opened. During this online program, you will acquire an elementary understanding... Learn about: Marketing Tools, Communication Journalism, Commercial papers...

... Fashion, Business Strategy, Managerial Accounting, Developing Sustainable Business Models in the Luxury Industry, Project Management with Partners, Global... Learn about: Fashion Textile, Luxury Goods, Fashion Management...

... Responsibility International Business Environment Business Strategy People and Organisations Developing Business Plans Accounting and Finance for Managers... Learn about: Supply Chain Management, Marketing Communications, Business Administration...

... techniques are applied, targeting consumers both directly and indirectly. In the role of digital marketer, you’ll be involved in developing an organisation’s multi-channel communication strategies and may work across several areas, or specialise in a few, depending on the size and requirements of your... Learn about: Inventory Management, International Marketing, Product Management...

..., marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global supply chains. The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining... Learn about: Marketing Strategy, Marketing Communications, Consumer Behaviour...

...(London South Bank University) without any additional academic requirements, for an extra fee. 1st Semester Leadership Innovation and Entrepreneurship... Learn about: Marketing Strategy, Database Marketing, Business Studies...

... hands-on experience in website and content management, marketing strategy, online brand strategy, conversion rate optimization (CRO) and A/B testing, search engine optimization (SEO) and search engine marketing (SEM), social media management and advertising. So, if you want more information... Learn about: Application Development, Performance Management, Google analytics...

...Key Marketing topics include: Marketing plan 1: audit and objectives Marketing plan 2: strategy and tactics International customer communications... Learn about: Marketing Tools, Speaking Skills, English Grammar...

... to the subject and hoping to move into a marketing role in the future. Marketing has expanded beyond anyone’s expectations with the advent of mobile communications and social media. Our course has been designed to make sure you gain a good grasp of these new technologies, as well as more traditional marketing... Learn about: Marketing Strategy, Skills and Training, Sales Marketing...

..., 2 and final year, and you will advance your studies to include business communications in Mandarin. What will you gain? You will graduate... Learn about: IT Management, Tourist behaviour, Tourist demand...

... competitive market. How to plan to plan an effective Key account strategy and gaining a stronger understanding of setting goals and creating a social media... Learn about: Marketing Tools, Marketing Communications, Account management...