Communications strategy courses

...Marketing plays a crucial role for all successful organisations. Your studies in marketing will allow you to explore the essential theories of marketing, as well as issues in advertising and branding, communications, marketing strategy and retailing... Learn about: IT Management, Business Marketing...

... (Optional,60 Credits) Contemporary Marketing Strategy (Core,20 Credits) Buyer Behaviour and Integrated Marketing Communications (Optional,20 Credits) Modern... Learn about: Decision Making, Marketing Management, Business School...

...If you are seeking to develop knowledge of economic principles and a detailed understanding of the role that economics plays in business strategy and decision making, this is the degree for you. It explores contemporary business practices and analyses the links between classical and contemporary... Learn about: International Trade, Global Marketing Management, Management And Planning...

.... This is an analytical module that utilises research evidence to inform evaluation, behavioural and communications research. Global Marketing Strategy: In this module... Learn about: Decision Making, Critical Thinking, Business and Management...

... Sports Branding and Sponsorship Business Intelligence and Strategy Developing a Digital Business Research Project Work Based Learning Contemporary Issues... Learn about: Skills and Training, IT Management, Marketing Management...

... covers core management concepts such as international marketing, operations management, global strategy, finance and international human resource... Learn about: Managing Conflict, Management Economics, Managing Risk...

... (20 credits) CIS4011 Mobile Applications (20 credits) CIS4101 Information Security Management (20 credits) CIS4102 IT Strategy and Management... Learn about: Wireless Communications, Information Systems Design, Research Project...

...To Finish Assessments To pass this course learners must complete a number of assignments. These are completed after navigating through the lessons which... Learn about: Marketing Segmentation, Marketing methods, Marketing Strategy...

...Formerly known as Public Relations and Digital Communications Management. Developed in cooperation with practitioners from the communications industry, this course combines public relations (PR) and marketing practice with the theoretical concepts that inform good practice as well as developing... Learn about: IT Management, PR training, Public Relations...

...Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy... Learn about: Business School, Marketing Management, IT Management...

...This degree is designed for graduates and industry practitioners with an interest in sport, and those with a particular interest in, or experience of communications and marketing. The programme covers key themes such as sports marketing, sports media management, sports media content creation... Learn about: Digital Marketing, Marketing Management, Marketing Communications...

...The MSc Marketing and Brand Management focuses on planning and applying brand management strategies. You will learn about the importance of brand management within an overall framework of marketing and business management. If you begin your course in September you have the choice to apply... Learn about: Organisational Behaviour, Brand Management, Customer Relationship Management...

... Semester (Optional,60 Credits) Critical Organizational Analysis (Core,20 Credits) Contemporary Marketing Strategy (Optional,20 Credits) Buyer Behaviour... Learn about: Marketing Research, Buyer Behaviour, Marketing Management...

...Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy... Learn about: IT Management, Business School, Skills and Training...

...In this one day session, you will learn how you can take advantage of a broad range of free and low cost Social Media marketing tools. Learn how they can be used as part of your audience development strategy, see practical examples of these tools in action, discuss what these technologies...

... it with tools, processes and strategies to solve business problems with a non-traditional problem-solving approach. Design thinking uses quantitative... Learn about: Financial Accounting, Business and Administration, Communication Training...

...This programme brings together the disciplines of advertising and digital communications, recognising the integrated nature of contemporary marketing communications. It is designed to enable students to acquire the knowledge and skills for a career in advertising and digital marketing either client... Learn about: Marketing Communications, Social Media, Digital Marketing...

...Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy... Learn about: Business School, Marketing Management, Skills and Training...

... Abroad Semester (Optional,60 Credits) Digital Entrepreneurship (Optional,20 Credits) International Business: Growth Strategies and Resourcing (Optional... Learn about: Decision Making, Financial Training, Business School...

... conflicts in the workplace • Strategies for dealing with difficult colleagues, clients or vendors Week 4: Digital Marketing • Understanding the latest trends... Learn about: Marketing manager, Marketing Strategy, Career Development...