Communications strategy courses

...Marketing plays a crucial role for all successful organisations. Your studies in marketing will allow you to explore the essential theories of marketing, as well as issues in advertising and branding, communications, marketing strategy and retailing... Learn about: Business Marketing, IT Management...

... (Optional,60 Credits) Contemporary Marketing Strategy (Core,20 Credits) Buyer Behaviour and Integrated Marketing Communications (Optional,20 Credits) Modern... Learn about: Marketing Management, Business School, Decision Making...

...If you are seeking to develop knowledge of economic principles and a detailed understanding of the role that economics plays in business strategy and decision making, this is the degree for you. It explores contemporary business practices and analyses the links between classical and contemporary... Learn about: Marketing Communications, International Trade, Management And Planning...

.... This is an analytical module that utilises research evidence to inform evaluation, behavioural and communications research. Global Marketing Strategy: In this module... Learn about: Business and Management, Decision Making, Critical Thinking...

... Sports Branding and Sponsorship Business Intelligence and Strategy Developing a Digital Business Research Project Work Based Learning Contemporary Issues... Learn about: Skills and Training, IT Management, Marketing Management...

... covers core management concepts such as international marketing, operations management, global strategy, finance and international human resource... Learn about: Managing Conflict, Management Economics, Managing Risk...

... (20 credits) CIS4011 Mobile Applications (20 credits) CIS4101 Information Security Management (20 credits) CIS4102 IT Strategy and Management... Learn about: E Commerce, Information Systems Design, IT Strategy...

...To Finish Assessments To pass this course learners must complete a number of assignments. These are completed after navigating through the lessons which... Learn about: Marketing Mix, Traditional Marketing, Marketing Strategy...

...Formerly known as Public Relations and Digital Communications Management. Developed in cooperation with practitioners from the communications industry, this course combines public relations (PR) and marketing practice with the theoretical concepts that inform good practice as well as developing... Learn about: IT Management, PR training, Public Relations...

...Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy... Learn about: IT Management, Business School, Skills and Training...

...This degree is designed for graduates and industry practitioners with an interest in sport, and those with a particular interest in, or experience of communications and marketing. The programme covers key themes such as sports marketing, sports media management, sports media content creation... Learn about: Marketing Management, Digital Marketing, Marketing Communications...

...The MSc Marketing and Brand Management focuses on planning and applying brand management strategies. You will learn about the importance of brand management within an overall framework of marketing and business management. If you begin your course in September you have the choice to apply... Learn about: Brand Management, Stategy Management, Digital Marketing...

... Semester (Optional,60 Credits) Critical Organizational Analysis (Core,20 Credits) Contemporary Marketing Strategy (Optional,20 Credits) Buyer Behaviour... Learn about: Business Marketing, Buyer Behaviour, Relationship Marketing...

...Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy... Learn about: Skills and Training, Business School, IT Management...

...In this one day session, you will learn how you can take advantage of a broad range of free and low cost Social Media marketing tools. Learn how they can be used as part of your audience development strategy, see practical examples of these tools in action, discuss what these technologies...

... it with tools, processes and strategies to solve business problems with a non-traditional problem-solving approach. Design thinking uses quantitative... Learn about: Business and Administration, Financial Training, Business Administration...

...This programme brings together the disciplines of advertising and digital communications, recognising the integrated nature of contemporary marketing communications. It is designed to enable students to acquire the knowledge and skills for a career in advertising and digital marketing either client... Learn about: Marketing Communications, Digital Marketing, Social Media...

...Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy... Learn about: Business School, Marketing Management, IT Management...

... Abroad Semester (Optional,60 Credits) Digital Entrepreneurship (Optional,20 Credits) International Business: Growth Strategies and Resourcing (Optional... Learn about: Business and Management, Decision Making, International Business...

... conflicts in the workplace • Strategies for dealing with difficult colleagues, clients or vendors Week 4: Digital Marketing • Understanding the latest trends... Learn about: Marketing manager, Marketing Strategy, Career Development...