Content creation workshop to improve seo for your business

Course Content:
How to develop a digital content strategy for an integrated approach to digital marketing covering the following:

- It's not about you. It's about your customers
- Determining what the customer needs and where they are looking
- What do your customers want?
- What do I offer?
- The Digital Marketing mix - Which channels should I use?
- Producing effective text and visual content
- Labelling content for search
- Measuring Success