Crisis Management for PR

Crisis Management for PR is a two-day workshop that will take you through the vital role public relations play when an organisation faces a crisis. During this short course you will gain the understanding of the ongoing role of public relations in creating and reinforcing the reputation of your organisation. As a result, your organisation will be more effective at managing a crisis situation.

Throughout the course you will be reviewing, discussing and evaluating a number of crisis management case studies amongst your peers. During the workshops, you will be undertaking a practical crisis management exercise to reinforce your confidence in making informed decisions during high pressed situations.

Course Topics

• Crisis Management
• Public Relations
• Media Relations
• Planning and reviewing
• Crisis Evaluations
• Post-Crisis Strategy

Course Outcomes

By the end of this course you should be able to:

• Implementation an effective crisis management strategy
• Form crisis plans using corporate public relations, social media, media relations, marketing and advertising as appropriate
• Understand the role public relations plays in the aftermath of a crisis

Who Should Attend

This course is suitable for anyone interested in a career in Public Relations or has started working in a Public Relations role.

Level

Beginners. Recommended reading for this course is Communicating out of a Crisis by Michael Bland.

Follow up courses

After you have completed this course you may want to sign up to Practical Public Relations or Practical Media Relations.

Customised Training

We also offer bespoke media relations and crisis management courses for groups, individuals and businesses. To find out more, visit our Customised Training page.