Customer Relations Management

Short course

Online

£ 69 VAT inc.

Description

  • Type

    Short course

  • Level

    Beginner

  • Methodology

    Online

  • Class hours

    20h

  • Duration

    Flexible

  • Start date

    Different dates available

Managing relationships with customers has become a critical organizational competency. CRM is vital for customer retention, and E-CRM has become an essential tool in customer retention, and increasingly in customer acquisition.



This strategic level course is designed for managers, marketing specialists and professionals tasked with improving the overall competitive potential of their organizations.



The Global CRM training course provides a strategic approach to customer engagement enabling you to build an integrated organization-wide management system which will improve your firm’s sales process, build customer loyalty, and significantly improve your bottom line.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

In addition, you will learn how CRM can be applied in Marketing, Sales and Customer Support, and the range of technologies available for standalone CRM and fully integrated CRM systems.



Finally, you will learn how to evaluate and select CRM systems for your organization, and how to plan for and implement a successful CRM project.

Marketing Managers | Professionals

CERTIFICATION: - Global Management Academy Certificate.

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Reviews

Subjects

  • Supply
  • Customer Retention
  • Sales Training
  • Sales
  • Customer Relations Management
  • Customer Manager
  • Customer Service
  • Manage Customer Relations
  • Customer Relations
  • Customer Loyalty
  • Marketing
  • Key Account Management
  • CRM
  • Customer Supply Chain
  • Supply Chain Management

Teachers and trainers (1)

James  Johnston

James Johnston

Director of Studies

James is the ILM Program Director at Global Management Academy. James has an MBA and MA Education, and has 30 years of experience in Senior Management, Business Consulting and ownership of several companies, including software and consulting companies in Australia and Britain.

Course programme

The course provides guidance on setting a vision and purpose for CRM, and tools and resources for the development of an organization wide CRM strategy this will also involve an analysis of the customer journey, and identification of the key customer touch points and strategies to optimize the customer experience. You will also learn how to review and evaluate your customer supply chain to identify opportunities for improvement in procurement, distribution, and logistics.

The content of this course includes:

  • Understanding Customer Relations
  • CRM and Customer Loyalty
  • CRM in Marketing
  • CRM and Sales
  • CRM and Customer Service
  • CRM and Key account management
  • CRM in E-Business
  • Understanding the Customer Supply Chain
  • CRM and Supply chain management (SCM)
  • CRM and integration with ERPs
  • How to select a best fit CRM systems
  • How to plan for successful CRM implementation

Additional information

ACCESS DURATION: - 90 days from the date of purchase.

Customer Relations Management

£ 69 VAT inc.