Customer Relations Management
Short course
Online
Description
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Type
Short course
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Level
Beginner
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Methodology
Online
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Class hours
20h
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Duration
Flexible
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Start date
Different dates available
Managing relationships with customers has become a critical organizational competency. CRM is vital for customer retention, and E-CRM has become an essential tool in customer retention, and increasingly in customer acquisition.
This strategic level course is designed for managers, marketing specialists and professionals tasked with improving the overall competitive potential of their organizations.
The Global CRM training course provides a strategic approach to customer engagement enabling you to build an integrated organization-wide management system which will improve your firm’s sales process, build customer loyalty, and significantly improve your bottom line.
Facilities
Location
Start date
Start date
About this course
In addition, you will learn how CRM can be applied in Marketing, Sales and Customer Support, and the range of technologies available for standalone CRM and fully integrated CRM systems.
Finally, you will learn how to evaluate and select CRM systems for your organization, and how to plan for and implement a successful CRM project.
Marketing Managers | Professionals
CERTIFICATION: - Global Management Academy Certificate.
Reviews
Subjects
- Supply
- Customer Retention
- Sales Training
- Sales
- Customer Relations Management
- Customer Manager
- Customer Service
- Manage Customer Relations
- Customer Relations
- Customer Loyalty
- Marketing
- Key Account Management
- CRM
- Customer Supply Chain
- Supply Chain Management
Teachers and trainers (1)
James Johnston
Director of Studies
James is the ILM Program Director at Global Management Academy. James has an MBA and MA Education, and has 30 years of experience in Senior Management, Business Consulting and ownership of several companies, including software and consulting companies in Australia and Britain.
Course programme
The content of this course includes:
- Understanding Customer Relations
- CRM and Customer Loyalty
- CRM in Marketing
- CRM and Sales
- CRM and Customer Service
- CRM and Key account management
- CRM in E-Business
- Understanding the Customer Supply Chain
- CRM and Supply chain management (SCM)
- CRM and integration with ERPs
- How to select a best fit CRM systems
- How to plan for successful CRM implementation
Additional information
Customer Relations Management