Customer Service Understanding your customers to derive sales

A customer is an individual who takes delivery of a product (good/service) from a company in return for a payment to the company. The customers are the assets of a company, especially the loyal ones as they are constantly connected with the brand and become the main source of new customers.

Understanding clients is a way of familiarising them with your good service; however, you must provide them what you promise. When you enhance your understanding of your customers, you can focus on fulfilling their needs and meeting their expectations. It should be the top priority of you and your staff to focus on meeting the customers’ expectations.

To enhance your understanding of your customers, you must be very attentive to them when you make contact with them. You may then benefit from their increased loyalty as they are likely to bring you new business through constructive recommendations.

There are three fundamental approaches to understanding your clients better. One is to put yourself in their shoes and look at your business from their perspective. The second way is to gather and examine information with the specific aim of focusing on their purchasing behaviour. The third is simply to ask them what they really think about your business.

This insightful unit offers a complete introduction to understanding your customers to derive sales, as well as identifying them and meeting their needs.

The unit defines the customer and client and explains the relationship between them. The content covers various topics such as to serve and delight, listening skills and the mission: to listen.