Customers and Their Needs

Global Impact Training

Course

Online

£ 99 VAT inc.

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Description

  • Type

    Course

  • Methodology

    Online

  • Start date

    Different dates available

The course aims:


-To examine and evaluate the organisation’s customers at intra-personal and individual levels
-To evaluate critically the contribution of market segmentation and market research to marketing strategy

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course



After completing the module the student should be able to:


1. Explain the need to build relationships with customers and to satisfy their needs and wishes.
2. Explain how quality contributes to customers’ satisfaction with the organisation’s products and
services.
3. Group customers into various market segments to aid effective communication.

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Subjects

  • Strategic Management
  • Market
  • Customer Service
  • Marketing
  • Market Research
  • Strategic Planning
  • Strategic Business Management
  • Market Risk
  • Customer Manager
  • Customer satisfaction

Course programme

Indicative Content

The Customers and Their Needs Course focuses on the following topics:



  • Customer needs – value, satisfaction
  • Customer information and relationship marketing
  • Internal and external markets - communication
  • Importance of quality
  • Measuring customer satisfaction
  • Customer groups and market segmentation
  • Market research

See related categories

Customers and Their Needs

£ 99 VAT inc.

The best Customer Management courses

See all

See all