Direct Marketing and Personal Selling

London Business Training & Consulting

Course

In Hammersmith

£ 525 VAT inc.

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Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    Hammersmith

  • Duration

    1 Day

Target audience
Chief Communications Officers
Marketing and communications directors, managers, executives and staff.
Those who wish to understand how brands create communications and engage audiences in brand conversations.
Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders.
Those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations.

Facilities

Location

Start date

Hammersmith (London)
See map
W6 0NB

Start date

On request

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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 5 years

Subjects

  • Marketing
  • Communications
  • Direct Marketing
  • Media
  • Marketing Communications
  • Role of data
  • Media Marketing
  • Media planning
  • Media Studies
  • Media Advertising

Course programme

Direct Marketing and Personal Selling
  • The growth of direct marketing
  • The role of data
  • Direct-response media
  • The tasks of personal selling
  • The role of social media inpersonal selling
  • Strategic account management
Learning outcomes

Upon completion of this course, you will be able to understand:

  • Key characteristics of direct marketing.
  • Different methods used to implement direct marketing.
  • The significance of the database and Big Data in direct marketing and different direct-response media.
  • Different types, roles and tasks of personal selling.
  • The role and evolution of social media withinpersonal selling.
  • Characteristics of strategic account management.

See related categories

Direct Marketing and Personal Selling

£ 525 VAT inc.

The best Internet Marketing courses

See all

See all