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Direct Marketing Essentials

ContentETC

Course

Inhouse

Price on request

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Description

  • Type

    Workshop

  • Methodology

    Inhouse

  • Duration

    1 Day

A practical workshop exploring every element of effective direct marketing. Suitable for: Managers or executives responsible for producing direct marketing material across print media or digital channels

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Course programme

Direct Marketing Essentials

(1 day)

Ideal for

Managers or executives responsible for producing direct marketing material across print media or digital channels.

Benefits

A practical workshop exploring every element of effective direct marketing.

Content of the day

  • Campaign planning - the basics
  • Audience, message, timing, creative
  • Briefing suppliers
  • Creativity checklists - content, copy, visuals
  • Testing, monitoring and analysis
  • Key influencers on success
  • Relevant case studies

See related categories

Direct Marketing Essentials

Price on request

The best Strategic Marketing courses

See all

See all