Direct Marketing Essentials

Direct Marketing Essentials

(1 day)

Ideal for

Managers or executives responsible for producing direct marketing material across print media or digital channels.

Benefits

A practical workshop exploring every element of effective direct marketing.

Content of the day

• Campaign planning - the basics
• Audience, message, timing, creative
• Briefing suppliers
• Creativity checklists - content, copy, visuals
• Testing, monitoring and analysis
• Key influencers on success
• Relevant case studies