Essential Marketing

Essential Marketing Course Structure

This Essential Marketing Training Course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.

Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of marketing techniques.

Essential Marketing Course Overview

Marketing Basics and What Marketing Is

Competing in Your Marketplace

Identifying the Unique Capabilities of your Business

SWOT analysis

Market Segmentation - not one market but many

Example from EasyJet and Virgin Atlantic

Creating an Offer with Resonance in the Marketplace

Growth Matrix - Market Development, Service Development

Tesco Example

Business Development Plans

4 P's - Price, Product, Promotion and Place

An Introduction to Marketing Principles

• Setting marketing objectives
• Setting marketing strategy

Essentials of Marketing Promotions

Successful Marketing Communications

Direct Line Example

Free Marketing Techniques

• Branding
• Public Relations
• Google Search Rankings

Free Press Release Template

Inexpensive Marketing Techniques

• Telephone Sales
• Direct Marketing
• Google AdWords

Selecting the most effective marketing tools in practice

Advice for setting the marketing budget

Free 1-year sample marketing plan template

Unique Benefits To Marketing Training Course Delegates
Unique "Risk-Reverse" Money Back Guarantee plus
60 Days Support Package with Expert Tutors