Google Analytics Analysis Masterclass - 2 Days

ivantage Limited

Training

In London

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£ 748 + VAT

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Description

  • Type

    Training

  • Location

    London

  • Duration

    2 Days

With Matt Trimmer - Google Seminar Leader

Google Analytics Analysis Masterclass is a 2-day, in-depth, hands-on training programme that deals with goals in more detail, event tracking, views, basic filters, applying segments for improved analysis, using alerts, best practice campaign tracking, channel groupings and cohort analysis. It finishes with advanced analysis of organic search, paid search and in-bound social media and how traffic can be re-evaluated though different conversion attribution models.

Facilities

Location

Start date

London
See map
Albert House, 256-260 Old street, EC1V 9DD

Start date

On request

About this course

You will end the two days having mastered a number of advanced analysis techniques and be able to analyse your inbound SEO, PPC and social media performance. You will be confident using Google Analytics and all of its complex modules and be able to build any custom report or advanced segment for your analysis needs.

Anyone with a need to analyse and make sense of web analytics data including audience, acquisition, behaviour and conversion metrics

For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google AdWords, administrative access to a Google AdWords account for the duration of the training. If you do not have access to an active Google Analytics account, we can provide you with user access to a test account for the duration of the course or access to the Google Analytics Demo Account. However, this is not as good as working with your own data!

ivantage Accredible Digital LinkedIn Certificate.

ivantage has been teaching digital professionals about Google Analytics since 2005, when Google awarded us with Google Analytics Certified Partner status. Every year we attend the annual Google Analytics Summit in California to ensure what we teach is up to date, accurate and industry leading. The Google Analytics course is the most in-depth and comprehensive Google Analytics training course available. Key highlights of their Google Analytics training are:

- Experienced practitioner leading and teaching
- Practical learning and doing
- Use your own Google Analytics account
- Updated for the latest features
- Google Analytics Certified since 2005
- Last Google Analytics Partner Summit attended - June 2015
- Key theory, backed up by slide and whiteboard sessions

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Reviews

This centre's achievements

2017

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 6 years

Subjects

  • Google Analytics 201
  • SEO
  • Google Analytics 202
  • In-bound social media
  • AdWords campaigns
  • Organic Search
  • Event tracking
  • KPIs
  • Social Media
  • IT

Teachers and trainers (1)

Matt Trimmer

Matt Trimmer

Principal Consultant & Managing Director

Course programme

Each day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch.

Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.


Day 2 - Google Analytics 201 - Goals, events, views, basic filters, segments, alerts and best practice campaigns
  • Session 1 - Specifying, setting and reporting on destination based goals
  • Session 2 - Event tracking, event-based goals, KPIs and dashboards
  • Session 3 - Views, filters, custom segments and custom alerts*
  • Session 4 - Campaigns, channel groupings, brand terms and cohorts

Day 3 - Google Analytics 202 - Analysing organic search, paid search, in-bound social media and attribution modelling
  • Session 1 - Assessing the value of your SEO campaigns
  • Session 2 - Assessing the value of your AdWords campaigns
  • Session 3 - Re-assessing the value of your traffic with multi-channel funnels
  • Session 4 - Assessing the value of in-bound social media

* Google Analytics edit access required

Additional information

Google Analytics Training Curriculum 
Our Google Analytics Training offers you the opportunity to learn about Google Analytics at an introductory but fast moving 101 level through to advanced analysis on 201 and 202 up to architecture, processing, configuration, extending and auditing on 301. In addition, Google Tag Manager 101 runs at end of our four day Google Analytics course so you can learn how best to deploy Google Analytics with Google Tag Manager. 

Day Class or Masterclass? 
Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you.

See related categories

Google Analytics Analysis Masterclass - 2 Days

£ 748 + VAT

The best Internet Marketing courses

See all

See all