How to Run Social Media and Digital Marketing Campaigns

Social Media poses a challenge across cultural and artistic institutions and charities. Keeping the world informed about our activities, across multiple digital platforms, can be difficult with limited resources. This workshop teaches you how to take control of those timelines, tweets, likes and shares through a renewed focus and concentration of finding the ‘human’ in technology. Super course - great resources and extremely knowledgeable tutors. Participant, 2016 The 'guest speakers' that were invited on to speak in addition to the tutor were really good. It felt like they were real specialists with practical knowledge. Participant, 2017 Social Media is a modern marketing phenomenon, and knowing how to get the most from it can be the difference in making your business a success. On this short course you will learn how to create and run social media and digital marketing campaigns that are simple and cost effective. We’ll guide you through the never-ending performance of social media, revealing how to develop your own audience, to keep them informed and to bring people closer together through the art of social media. The biggest and best brands have excellent digital marketing strategies, so it can be particularly challenging of you’re a smaller business looking to grab the attention of followers. This course aims to make it easy for you to understand the social media and marketing techniques and to implement them in a cost effective way. On this intensive weekend course you’ll learn how to maximise your brand or product’s impact across platforms such as Twitter, Facebook, Linkedin, YouTube and more. You’ll discover how to link campaigns across platforms, identify and deliver content to new audiences and develop a brand that will get you noticed in