Internal Communications

The Chartered Institute of Marketing

Training

In London

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

By joining this course, you will develop a blueprint for internal communications media and content for your organisation, ensuring staff fully buy into what the company is trying to achieve.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This workshop offers a simple and effective 8-step process to help you treat your people as internal customers, with all the benefits which that will bring.

This is an introductory course, so no prior knowledge of internal communications is required. The course is not limited to those in the marketing discipline. Although internal communications often falls nowadays within the remit of marketing, many other descriptions are used – Workforce Enablement, or Employer Branding, for instance – so many other functions would also find it useful. This workshop is suitable for private, public and non-profit organisations.

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Subjects

  • Internal Communications
  • Communications
  • Media
  • Analyse
  • Communications Planning
  • Communication objectives
  • Strategic
  • Tactical
  • Messages
  • Media Studies
  • Media Advertising

Course programme

Learning outcomes
  • Analyse your organisation – what sort of organisation are you, and what are your corporate objectives? How does this affect your 'tone of voice'?
  • Set down your specific communication objectives, both strategic and tactical.
  • Segment your audiences – rank stakeholders in order of importance and power.
  • Develop key messages and themes for each group.
  • Match communications vehicles and media to your objectives.
  • Implementation - set and follow an action plan.
  • Recognise and defuse barriers to implementation.
  • Measure the outcome – how to set appropriate key performance indicators and metrics to judge success.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Internal Communications

£ 595 + VAT

The best HR Management courses

See all

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