International Account Management

International Account Management

(1 day)

Ideal for

Senior in-house PR professionals running European or global agencies/ campaigns.

Benefits

Efficiency of work, consistency of message, motivation of the team and constant communication are all priorities for international PR work. This course will give you some tried and tested methods, as well as challenging your way of thinking globally.

Content of the course

• Why is an international team different to a national team?
• Why do international teams go wrong? And what makes a good effective international team?
• Team motivation techniques - cross border communication and virtual team management
• The framework and the processes needed for running international teams/clients