Introduction to Customer Relationship Management
Course
In Hammersmith
Description
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Type
Course
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Level
Intermediate
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Location
Hammersmith
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Duration
1 Day
Sales and marketing directors, managers, executives, practitioners and staff.
Senior and mid-level managers who are involved in customer relationship management (CRM) programmes and system implementations, whether in a marketing department, the sales force or the service centre.
Contemporary CRM professionals who sell products or services, to consumers or businesses.
Senior managers who realise that profitable customers are their company’s greatest asset and seek guidance to retain them.
Those who wish to understand the CRM landscape that covers the vastness between operational and strategic CRM, with an overview of customer-related data and data mining.
Managers looking to take customer-centred strategies to the next level.
Facilities
Location
Start date
Start date
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All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 5 years
Subjects
- CRM
- Marketing
- Sales
- Customer Relationship Management
- Sales Training
- Customer relationship
- Customer lifecycle
- Customer Development
- Stakeholders
- Stages of CRM
Course programme
- Introduction to CRM
- Understanding relationships
- Managing the customer lifecycle – customer acquisition
- Managing the customer lifecycle – customer retention and development
Upon completion of this course, you will be able to understand:
- What CRM is.
- Three different types of CRM.
- CRM’s main stakeholders.
- Different contexts in which CRM is used.
- Why companies and customers might want to develop relationships with each other, and why they sometimes do not.
- The three main stages of the customer lifecycle – customer acquisition, customer retention and customer development.
Introduction to Customer Relationship Management