Leadership

London School of Public Relations (LSPR)

Training

In London

£ 790 VAT inc.

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Description

  • Type

    Training

  • Level

    Advanced

  • Location

    London

  • Class hours

    18h

  • Duration

    3 Days

  • Start date

    Different dates available

This leadership training course focuses on three fundamental areas:

Influence
Power
Leadership
Its main purpose is to provide participants with a fascinating insight into how people can influence others in order to change opinions and behaviour. It examines what really works when trying to persuade and influence others, including an examination of vital behaviours as well as people's fears and motivation. Social media and open source resources will be explored as tools for successful advocacy. In addition, you will learn how to generate scale and referral through carefully crafted strategic social influence techniques. The course draws heavily upon cognitive psychology and evolutionary psychology, exploring the mismatches between the ways in which our thinking has evolved and the social and commercial environment that we now experience. Course participants also explore effective techniques for influencing others as well as ways to make that first vital impression, featuring appearance, body language and the spoken word. The course includes the skills of advocacy and attracting, enabling you to enlist others to spread your message.

The course enables participants to review their own leadership style and shows how best to become a leader. Leadership capabilities and competencies are reviewed, especially those relating to the management of complex issues, crisis leadership, handling times of uncertainty and the development of networks of influence. The complex and fascinating topic of power is also examined and why some people exude it, while others fail to signal any real ability to stand out from the ordinary.

Ultimately the course attempts to provide a rationale as to why some people succeed and others fail to achieve their potential, despite high educational attainment.

Facilities

Location

Start date

London
See map
118a Kensington Church Street, W8 4BH

Start date

Different dates availableEnrolment now open

About this course

PR and communications professionals who want to learn or brush up their leadership techniques of who to persuade, motivate and influence others.

Previous experience within PR is not a requirement. A key feature of our approach is that if you have a good education and commercial experience, you should be able to learn quickly. Our courses provide the important balance between theory and practice so as to enable a delegate to quickly understand what a modern PR and reputation practitioner has to deal with. The training materials and content are very practical and hands-on, designed for a delegate to apply the skills to the job at hand.

CPD Advanced Certificate

A fascinating insight into how people can influence others in order to change opinions and behaviours.

You will be contacted by a course advisor who will send you general information on the course and start dates and how to book your place. You will be encouraged to contact us back, in order that we can answer specific questions and provide you with the details you are looking for.


Our entry requirements reflect the needs of the industry. The PR and communication sectors are generally graduate entry, although there are exceptions and people with relevant experience within a commercial environment, who do not hold a degree, would be welcome.
We will accept non-graduates with less than one years' commercial experience, although not necessarily in PR, it would be preferable to have experience within a communications-related industry. If in any doubt, please do not hesitate to contact us by telephone or email.
Graduates will have greater opportunities than non-graduates to secure a position, but given that PR and related functions are creative roles, experience and the ability to demonstrate a creative portfolio are also important. For those who are non-graduates, the course can consolidate the training with commercial experience to enable a delegate to be more marketable. Please contact the Course Director if you have any questions relating to entry.

LSPR has been established since 1992 and has gained an excellent reputation globally. LSPR is approved and recognised by the CPD Certification Service. Furthermore, it is supported by the Centre for Crisis and Issue Management in London, a leading international think tank and consultancy that specialises in crisis management and corporate vulnerability/resilience.
LSPR's Advisory Board acts as an independent control body to help monitor the quality of LSPR's work such as the setting and marking of the examination papers and project. We also have a significant client base: some of our clients have included:
• Barclays Bank
• BBC
• BP
• CBI (Confederation of British Industry)
• Cartier
• Channel 4
• Orange
• Shell
• Walt Disney Company
LSPR is a recognised provider of training by the Embassy of the State of Qatar.

Questions & Answers

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Subjects

  • Leadership
  • Skills and Training
  • PR
  • Coaching Skills
  • Decision Making
  • Facilitation Skills
  • Managing Conflict
  • Personal Effectiveness
  • Problem Solving
  • Supervisor
  • Team Leadership
  • Time management
  • People Management
  • Cognitive Psychology
  • Commercial Environment
  • Social Media
  • Organizational Skills
  • Social Skills
  • Presentation Skills

Teachers and trainers (2)

Dalal Nageh

Dalal Nageh

Course Director and Trainer

Dalal is the LSPR Course Director and Senior Trainer in Corporate Identity and Sponsorship. During the Libyan revolution in 2011, Dalal was an advisor for a group of professionals who wanted to bring humanitarian assistance to the Libyan people. She also advised the Transitional National Council on message framing, stakeholder engagement, as well as developing awareness campaigns and helped draft press releases that were approved in the UK media and with the Prime Minister's Office in Downing Street.

John Dalton

John Dalton

Director of LSPR Worldwide and Senior Trainer

John has taught reputation management and related disciplines in over 30 countries. He is also the author of many books and has published countless business and economic articles. In 2012 John contributed to a major book on Reputation Management, published by Bloomsbury, along with some of the leading authorities in crisis and reputation management globally. In 2012 John also became Director of the Centre for Issue and Crisis Management, which acts as both a think tank and an advisory service to multinational corporations exploring global risks to their brands.

Course programme

This leadership training course focuses on three fundamental areas:

  1. Influence
  2. Power
  3. Leadership

Its main purpose is to provide participants with a fascinating insight into how people can influence others in order to change opinions and behaviour. It examines what really works when trying to persuade and influence others, including an examination of vital behaviours as well as people's fears and motivation. Social media and open source resources will be explored as tools for successful advocacy. In addition, you will learn how to generate scale and referral through carefully crafted strategic social influence techniques. The course draws heavily upon cognitive psychology and evolutionary psychology, exploring the mismatches between the ways in which our thinking has evolved and the social and commercial environment that we now experience. Course participants also explore effective techniques for influencing others as well as ways to make that first vital impression, featuring appearance, body language and the spoken word. The course includes the skills of advocacy and attracting, enabling you to enlist others to spread your message.

The course enables participants to review their own leadership style and shows how best to become a leader. Leadership capabilities and competencies are reviewed, especially those relating to the management of complex issues, crisis leadership, handling times of uncertainty and the development of networks of influence. The complex and fascinating topic of power is also examined and why some people exude it, while others fail to signal any real ability to stand out from the ordinary.

Ultimately the course attempts to provide a rationale as to why some people succeed and others fail to achieve their potential, despite high educational attainment.

DISCOUNTS:

  • GROUP BOOKING - 20% off group booking for 3 or more people* from the same organisation.

Code: Group20%

  • ALUMNI LOYALTY SCHEME - 20% off any course fee*.

Code: Alumni20%

  • 2 FOR 1 - bring a colleague, friend or family member for free* on the same course

Code: 2for1

  • FREELANCERS AND CHARITIES - 15% off any course fee*.

Code: FCH15%

* The offers are subject to availability and cannot be used in conjunction with any other offer. Terms and conditions apply.

Additional information

Owing to the nature of the material and the potential for the plurality of opinion, the course is assessed, not examined. The course is assessed by way of a speech and/or a presentation that is given by each delegate to their fellow course participants and other invited guests. The speech/presentation, in particular, must attempt to display all the techniques discussed in the course so that the subject communicates power, leadership and influences others towards their ideas.

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Leadership

£ 790 VAT inc.

The best Leadership courses

See all

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