Management and Marketing

Bachelor's degree

In Preston

Price on request

Description

  • Type

    Bachelor's degree

  • Location

    Preston

  • Duration

    3 Years

This programme is designed to give students a clear insight into the world of management and management processes. The modules develop a critical theoretical understanding of issues facing management whilst at the same time, enhancing skills and competences relevant to managerial work. There are strong links with the managerial community and students are actively encouraged to apply theory to practice through shadowing and observing managers in their jobs as well as undertaking project and research tasks within local organisations. Suitable for: This subject area is likely to be of interest to those who wish to pursue a career requiring a good knowledge of management theory and practice but who have chosen not to focus on a particular specialism.

Facilities

Location

Start date

Preston (Lancashire)
See map
PR1 2HE

Start date

On request

About this course

Entry Requirements

For 2011 entry please contact our course enquiries team for entry requirements as these may differ from 2010.

The University's minimum standard entry requirement for degree-level study is a 12-unit profile, made up from one of the following:

* At least two A2-level subjects
* One A2-level subject plus one single award Advanced VCE
* One double or two single award(s) Advanced VCE

Other acceptable qualifications include:

* Scottish Certificate of Education Higher Grade
* Irish Leaving Certificate Higher Grade
* International Baccalaureate
...

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Course programme

Marketing is a discipline which is much in demand and is applied across many different sectors, from tangible goods to services, from people to ideas and even social messages. It is at the heart of all business and is about getting close to the customer to find out about their needs and then satisfy these well, and indeed to do so better than the competition. The programme will provide a firm base for the more extroverted student wanting to work in the front line in an exciting career in, for example, advertising or customer-facing activities, whilst preparing other students to work in the support areas of marketing. It will also equip students wanting to progress to further study at Master's level in strategic marketing.

The programme offers a mix of theoretical and experiential learning. In each year students are expected to take a range of compulsory modules, which integrate to provide students with an understanding of the nature, role and future of Management in the 21st Century. In addition to the core modules, students also have a wide choice of options reflecting the diversity of Management. Students may select electives in both Stage One (Year One) and Stage Two (Years Two and Three) from a range of disciplines throughout the university.

Students start studying marketing right at the beginning of the course with 2 modules in marketing in year 1. At the end of year 1 students can take full advantage of the flexibility of the programme which allows for a choice to study marketing as approximately one third, one half, or two thirds of the final 2 years of the course. The programme has a long-established arrangement with the Chartered Institute of Marketing (CIM) and the Market Research Society and it may be possible to become part-qualified with these professional bodies by studying the degree course.

Students will be encouraged to fully engage in personal development and there are opportunities to study in project-based modules to gain more practical experience. As part of a wider initiative in Lancashire Business School, students are encouraged to attend extracurricular activities such as Guest Speaker events. To widen their educational experience, students are encouraged to study overseas during their second year and to take advantage of personal development modules to better equip them for the workplace.

Assessment:

Students are assessed through a variety of coursework including written essays, reports, projects, time-constrained short answer tests, open book case studies, exams, and presentations. There are no formal exams for marketing modules.

Learning Environment:

Learning is through lectures and seminars, workshops and tutorials, and guided self study. Students are encouraged to work both independently and in small groups. At different points in their programme of study students will be engaged in case study analysis, real organisational analysis, role play and simulation. Some modules are part web-based and increasingly modules are supported by Web CT facilities at the University, with links to other sites such as the professional bodies and publishers.

Careers:

Students graduating from this programme have followed a range of options; from advertising to personal selling, to customer support, to marketing management. They are working in a wide range of organisations and roles such as the NHS, Police Service, Local Authorities, Human Resources, Retailing, and so on.

Requirements

Entry Requirements

For 2011 entry please contact our course enquiries team for entry requirements as these may differ from 2010.

The University's minimum standard entry requirement for degree-level study is a 12-unit profile, made up from one of the following:

  • At least two A2-level subjects
  • One A2-level subject plus one single award Advanced VCE
  • One double or two single award(s) Advanced VCE

Other acceptable qualifications include:

  • Scottish Certificate of Education Higher Grade
  • Irish Leaving Certificate Higher Grade
  • International Baccalaureate
  • BTEC National Certificate/Diploma
  • Kite marked Access Course

Applications from individuals with non-standard qualifications or relevant work / life experience who can demonstrate the ability to cope with and benefit from degree-level studies are welcome. If you have not studied recently you may need to undertake a Foundation Entry programme first.

Mode of Attendance : Full-time

Management and Marketing

Price on request