Managing in Service Industries FdA (Service Sector Management)

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Year 1
Business Economics (FlexiLearn)
You will be integrating the two core business disciplines of finance and economics within dynamic service sector organisations. You will also be examining business operations within both the local and broader environment.
Consumer Behaviour for Service Industries (Flexi-learn)
You will study consumer behaviour principles and concepts within service sector organisations as well as key influences and factors that lead to the satisfaction or dissatisfaction of customers. You will examine the latest issues in the service sector and organisations response and attempts to measure consumer behaviour patterns.
Consumer Research in Service Industries (Flexi-learn)
By applying your knowledge to an actual operation through a work-based research project, you will gain important knowledge, understanding and experience. You will gain a deeper understanding of consumer needs and factors that impact customer satisfaction.
Managing Activities and People (FlexiLearn)
You will be given a broad introduction to management theory and managerial behaviour, exploring changes in the structure of working practices within organisations. You will understand the processes and factors that shape individual differences, group dynamics and leadership styles within a working environment.
Researching & Presenting Business Information (FlexiLearn)
Developing your research capabilities, particularly through databases and e-resources, is important. You will evaluate source documents against specified criteria and understand the importance of referencing your sources. You will also develop your written and oral presentation skills in reference to business management.
Plus one option from:
Operational Management Challenges for Food and Beverage Service (FlexiLearn)
This module provides an insight of how food and beverage establishments operate and the challenges they face in a highly competitive market. It identifies the complex processes and systems required to provide a suitable product/service mix. An evaluation of several business models and concepts illustrate how, when applied to food and beverage operations, could assist them become more efficient and productive helping to improve both profitability and also customer engagement and satisfaction.
Marketing for Services (FlexiLearn)
You will be introduced to the principles and concepts of marketing: the basis of market segmentation, the elements of the marketing mix, different service organisations and the growth in e-business and e-commerce. This includes the importance of customer orientation in marketing activity within an increasingly competitive environment.
Food, Beverage and Hospitality Theory (Flexi-learn)
You will study this area in relation to practice and the appreciation of the scale and importance of this sector internationally, reviewing and discussing the different types of operations and related issues. You will also develop an awareness of the constraints under which this industry operates and understand the relative legal requirements involved in management.
Year 2
Analysing Market Opportunities (Flexi-learn)
By studying internal analysis and primary research techniques, you will equip yourself with the knowledge and skills to plan comprehensive research projects. In addition, you will learn how to analyse the strengths and weaknesses within your sector of work in order to exploit marketplace opportunities.
Assessing Internal Capabilities (Flexi-learn)
You will be introduced to external market analysis and secondary research techniques to develop your business research skills. As a result, you will be able to effectively design, plan and implement research projects and analyse your sector of work to identify and evaluate any opportunities or threats within the marketplace.
Financial Administration (FlexiLearn)
Establishing how much money a business is making, if suppliers can be paid and how much to charge for services and products are everyday issues for businesses. You will look at the methods and techniques used to keep track of incoming and outgoing finances and assessing whether bank loans can help with future expansion.
Human Resource Planning (FlexiLearn)
Not only will you develop an understanding of the contemporary issues involved in resourcing a business effectively, but you will also develop an appreciation of global human resource planning and effective leadership development within the context of an industry.
Marketing Management (FlexiLearn)
Marketing is essential for any business to remain competitive and successful, so you will examine the use of marketing tools, planning marketing functions and consider competitive advantage. You will be manipulating the marketing mix to meet a variety of marketing objectives to get a clear understanding of marketing strategy from the perspective of a marketing manager.
Operational Management Issues for Services (FlexiLearn)
You will be provided with an understanding of the ways in which the resources of a business are brought together to provide appropriate operations within a strategic business plan. You will get an understanding of operations analysis and the application of current theory in the area of customer service and quality.