Marketing Communications Masterclass

The Chartered Institute of Marketing

Training

In London and Cookham

£ 1,225 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

Getting to truly understand what makes the difference in great marketing communications is vital. This masterclass will help provide you with a clear focus on the planning, creation, implementation, delivery and analysis of campaigns alongside other specialist partner agencies where appropriate.

Facilities

Location

Start date

Cookham (Berkshire)
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Maidenhead, SL6 9QH

Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This course is for managers whose role (or a part of it) involve the research, planning, development, delivery and analysis of marketing communications, for products, services and companies with different markets, segments and customer audiences.

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Subjects

  • Marketing
  • Marketing Communications
  • Communications
  • Marketing Audit
  • Marketing Tools
  • Marketing Mix
  • Marketing plan
  • Marketing Strategy
  • Marketing Processes
  • Marketing Campaigns
  • Marketing Techniques

Course programme

Learning outcomes
  • Understanding what makes ‘Great’ marketing communications campaigns.
  • Creating customer profiles and Identifying audience desires and needs.
  • Developing insightful communications strategies and plans.
  • Best practice briefing and management of your agency or internal team.
  • Creating effective integrated communications ideas and messages.
  • Devising effective targeted media strategies and assessing media options.
  • Setting appropriate budgets to meet marketing objectives.
  • Measuring communications performance & creating your ROI template.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Marketing Communications Masterclass

£ 1,225 + VAT

The best Internet Marketing courses

See all

See all