Marketing Communications MSc

Core Modules

• Advertising and Sales Promotion, 10 credits
• Contemporary Issues in Strategic Marketing, 20 credits
• Digital Marketing, 10 credits
• Marketing Analytics, 20 credits
• Marketing Communications, 20 credits
• PR and Media Skills, 10 credits
• Research Dissertation, 60 credits

Choose 30 credits from the following:

• Business to Business Relationships, 10 credits
• Consultancy Skills and Practice, 20 credits
• Product and Innovation Management, 10 credits
• Responsible Marketing and Society, 10 credits
• Retail Marketing, 10 credits
• Services Marketing, 10 credits
• Strategic Brand Management, 10 credits

*Capped numbers for optional modules

The optional modules listed on the website for this programme may occasionally be subject to change. As you will appreciate, staff changes can lead to changes in specialist areas and therefore the modules that are offered. Where a module is no longer available, we will inform you as soon as possible so that you make alternative choices.