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Marketing courses Bude
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- Bude
.... But as this marketing course will make clear, a more appropriate understanding of marketing only emerges when it is viewed as a business philosophy or as a principle around which the business can be organised and managed...
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... practice. You will learn how to understand your customers' needs; how to focus scarce resources most effectively though marketing segmentation and targeting; brand building through the right marketing mix; as well as the development and implementation of marketing plans. This is reflected... Learn about: Marketing Strategy...
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... Manager, Marketing Services, The Marketing Department. Individuals working within these organisations may possess only a vague idea of what marketing is, and would usually associate it with selling and advertising, which are its two most conspicuous aspects. Alternatively they may think of marketing... Learn about: IT Management, Marketing Management...
- Master
- Bude
- Different dates available
... strategy can make the difference between business success and business failure. This distance learning business marketing course has been designed to help individuals understand and apply successful marketing strategies in the workplace. Students will study modules based on advertising, sales... Learn about: Marketing Strategy, Sales Training, Business Marketing...
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... of marketing communications. Virtually all organisations at some time need effective marketing communications. This need cuts across different types of organisations from profit seekers to not-for-profit organisations, across different types of situations and problem areas such as the need, say, to minimise... Learn about: Marketing Communications...
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... of marketing, and prepare a practical marketing plan. On completion of this course, you will have written a detailed marketing plan, and have a model to use when applying your new skills...
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- Bude
... than the competition." We can think of marketing as a philosophy that underpins and drives the activities of an organisation. We can also regard it as a business function and process concerned with the set of activities necessary to obtain and service demand for an organisation's products. All elements of marketing... Learn about: Skills and Training...
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... of a marketing audit, and apply them in given settings identify a range of marketing objectives detail the role of portfolio models and the Ansoff matrix as frameworks for identifying and evaluating strategic options distinguish between strategy and tactics define appropriate measures of marketing control... Learn about: Skills and Training, Marketing Planning...
- Master
- Bude
- Different dates available
...Direct Marketing Skills Course This course aims to help you produce an effective direct mail and/or telemarketing campaign using well-proven rules. By the end of the course you will be able to: understand how to choose the most appropriate direct marketing method(s) for you. plan a direct marketing... Learn about: Skills and Training, Direct Marketing...
- Master
- Bude
- Different dates available
... should be an integral part of every working day. Marketing your business when you start up and then leaving it to chance or ‘word of mouth’ is not good enough. Marketing is an ongoing process that is carried on as long as the business exists. ‘Word of mouth’ is often regarded as ‘the best form... Learn about: Skills and Training, Ms Word...
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- Bude
... of a product or service - rather it identifies all the variables over which a marketer has control. This course will examine in depth the different components of the marketing mix and will discuss the way in which these components are controlled and adjusted to make a product or service more competitive... Learn about: Skills and Training, Marketing Mix...
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- Bude
... and developing products that more closely met individual consumer needs. The case history of the Model T offers us the opportunity to understand the importance of meeting consumer needs. More importantly, it introduces you to some of the marketing terminology that will be introduced... Learn about: Marketing Segmentation, Skills and Training...
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- Bude
... the key elements of planning integrated marketing communications understand and explain the key inputs to this planning process assess how marketing communications strategies can be developed for different target audiences develop integrated marketing communications plans... Learn about: Marketing Communications, Skills and Training...
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- Bude
... the key stages in the corporate planning process establish management objectives use key marketing terms correctly... Learn about: IT Management, Marketing Management, Skills and Training...
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... a personalised plan of campaign for your market research identify your firm's strengths, weaknesses, opportunities and threats design a successful marketing 'package'... Learn about: Skills and Training...
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- Bude
... that have been proposed and forecasting or estimating market potential, to name but a few. This course looks at the differences within data, the range of data that can be encountered in marketing analysis and some of the main techniques used in the evaluation of such data. A marketing analyst makes use of a... Learn about: Marketing Analysis, Skills and Training...
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- Bude
... messages, which will appeal to their target audiences, choosing the most effective mechanisms to reach them and measuring the results. Here you examine the nature of the communications process and analyse the requirements of an effective marketing communications plan. By the end of this course... Learn about: Skills and Training, IT Management...
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- Bude
... Web Design Professional certification which is made up of this course and the CIW Web Design Specialist course. This qualification is ideal for web designers, Internet consultants, IT professionals, marketing professionals, web and graphic artists and business professionals...
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- Bude
... understanding buyer behaviour, market segmentation and marketing research, an organisation can improve effectiveness of the marketer's task of matching the supplier's offerings to the customer's needs. These three areas make the buying and selling process truly "win-win". After participating in this course... Learn about: Skills and Training...
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- Bude
- Different dates available
...E-Business and the Consumer Course In this course, we focus on the implications and opportunities that a business will face in marketing an e-business proposition to its customer base. Although the Internet can present a cost-effective global platform upon which to do business, marketing must still... Learn about: Market Research...
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