Online marketing: a detailed introduction

Identify a range of internet marketing techniques and choose suitable ones for a business
Identify website problems
Make effective use of Search Engines to send visitors to a website
Demonstrate an awareness of online advertising techniques.
Understand Google AdWords and other online marketing schemes
Appreciate how businesses can use social media channels for marketing.

No.

Each student will have their own computer.
Presentations will be made using computers, whiteboard, overhead screen and printed notes.
Practical exercises, with demonstrations where appropriate, will help you grasp the concepts.