Part time CIM Introductory Certificate in Marketing

CIM Introductory Certificate in Marketing Level 3Awarded by:
Chartered Institute of Marketing (CIM)

Course code:

TBC

Course Level:
Level 3

Location:
High Melton

Attendance:
Part-time/Blended

Days/Times:
Two weekend sessions plus one-hour exam

Start Date(s):
September 2009

Cost:

Full cost - £495.00

Reduced Fee A - £222.12

Reduced Fee B - £244.12

CIM studying membership and assessment fees are also payable direct to the Chartered Institute of Marketing on enrolment. These are not included in College fees or reduced fees.

If you want a career in marketing but don't have the

qualifications or the experience then the Introductory Certificate in Marketing is for you.

This qualification offers both a fast and fantastic route into a marketing career and provides you with the opportunity to further develop your marketing knowledge via the CIMs range of Professional Qualifications.

Course Description

This qualification is aimed at those who are interested to find out more about marketing, whether they are in a job that involves marketing or not. It provides information about what marketing is and aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.

The typical profiles of people who might take this qualification could include:

• Those new to marketing, or working in a secretarial or administrative roles
• Individuals on the periphery of marketing or those in jobs with some marketing involvement
• Event management assistants
• Personal assistants
• Customer service assistants/call centre employees
• Non-marketers (possibly middle management) wanting to develop a broader knowledge or understanding of marketing or to move into marketing
• Modern apprenticeship equivalents

Course Content / Structure

There are two compulsory units to study -

Unit 1 - What is Marketing?

By the end of this unit, students should be able to:

• Define marketing in the context of an exchange process
• Determine the importance of marketing as a cross-functional activity contributing towards business success
• Explain the importance of understanding the organisation†s marketing environment and the impact it has upon an organisation†s ability to satisfy customer needs and wants
• Identify each element of the marketing mix in the context of customer needs and achieving customer satisfaction
• Apply the marketing mix to a range of different organisational sectors and contexts

Unit 2 - Understanding Customer Relationships

By the end of this unit students should be able to:

• Explain the importance of understanding customers, and how marketing information aids the better development of marketing activities to achieve customer satisfaction
• Explain the value and importance of internal and external relationships of the organisation and the importance of networking, collaboration and co-operation in order to develop and maintain relationships
• Recognise the importance of internal relationships as an aid to the marketing function establishing its cross-functional presence
• Explain the different ways in which to communicate with both internal and external customers in order to develop, maintain and strengthen customer relationships
• Explain the requirements for developing effective and efficient customer service and customer care in order to maintain successful relationships

Course Assessment

Each of the units has its own form of assessment and will be assessed as follows:

Unit 1 - What is Marketing? 1 hour online test

Unit 2 - Understanding Customer Relationships: A written project made up of a number of short work-based tasks

The success of the assessment associated with each unit will lead to the award of that unit, but students who wish to be awarded the CIM Introductory Certificate, will have to successfully complete the assessments associated with both units.

Entry requirements

This is an open access qualification - no qualifications or marketing experience are required, which fits into the +16-19 funding and also the adult funding band. However, some work experience would be advantageous.

Progression Routes

You may progress to the CIM Professional Certificate in Marketing (Level 4).

Contribution to CareerDevelopment

Candidates attaining this qualification will benefit from a marketing qualification that will enable then to perform the following tasks within the organisation…

• Apply knowledge and skills in a range of complex activities, demonstrating comprehension of relevant theories
• Access and evaluate information independently, being able to analyse information and make reasoned judgements
• Employ a range of responses to well defined but often unfamiliar or unpredictable problems

The key skills that marketers studying at this level will work to develop include:

• Communications
• Information management
• Numeracy
• Working with others
• Prioritising
• Providing and obtaining feedback

All fees are per academic year and are the standard charges which may be subject to changes without notice. Standard fees apply to students who have been resident in the UK/ EU for at least 3 years. Please note some courses may have additional costs for materials, exams and registration fees in addition to standard course fees.

Fee concessions

If you feel you are eligible for a fee concession then please bring the appropriate evidence along with you when you enrol. For example - proof of JSA, Working Tax Credit letter.

Financial Assistance

You may also be entitled to assistance from the Learner Support Fund for books, travel etc. Students may also be entitled to Education Maintenance Allowance (EMA) or the Adult Learner Grant. Please note the team can NOT assist with the cost of course fees WEBLINK TO LEARNER SUPPORT FUND PAGE

Additional Support

Doncaster College is committed to supporting all its learners and has a team of qualified people that can discuss your additional support needs. If you have a disability or learning difficulty and would like to speak to a specialist before you join the college please contact