Part time CIM Professional Certificate in Marketing

Chartered Institute of Marketing Professional Certificate in Marketing

Awarded by:
Chartered Institute of Marketing (CIM)

Course code:

E090

Course Level:
Level 4

Location:
High Melton

Attendance:
Part-time/Blended Learning

Days/Times:

Four intensive weekend (Friday and Saturday) workshops over 1 year. Candidates can join the course at any workshop in March, May, October or January.

Duration:

1 year

Start Date(s):

The next enrolment date is from the 1st September 2009 for the module on the 9th and 10th October 2009.

Cost:

Full cost - £1,195.00

Reduced Fee A - £222.12

Reduced Fee B - £244.12

CIM studying membership and assessment fees are also payable direct to the Chartered Institute of Marketing on enrolment. These are not included in College fees or reduced fees.

Course Description

This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but it could be that they have more senior roles, particularly in SMEs, where marketing is only part of what they do.

All candidates studying with us are provided with a copy of each of the core textbooks, refreshments and catering over the weekwnd workshops, accommodation if required, electronic resource access available 24/7 and tutor support and feedback on request.

The qualification provides a practical insight into the principles and application of marketing at a tactical level. The typical profiles of people who might take this qualification could include:

• 
  Marketing assistants
  
• 
  Marketing co-ordinators
  
• 
  Marketing executives
  
• 
  Marketing managers in SME†s without formal marketing qualifications
  
• 
  Non-marketers with aspirations for marketing
  
• 
  Existing marketers wanting to become more specialist
  

Course Content / Structure

There are four compulsory units to study:

Unit 1 - Marketing Essentials

By the end of this unit, students should be able to:

• 
  Explain how marketing has evolved and the importance of market orientation in creating customer value
  
• 
  Assess the importance of marketing, its cross-functional role and the contribution it makes to the organisation and society
  
• 
  Identify and explain the stages in the marketing planning process
  
• 
  Assess the key elements of the internal and external marketing environment that impact upon the organisation, it objectives and its activities
  
• 
  Identify and describe the characteristics and applications of each element of the marketing mix (7Ps)
  

Unit 2 - Assessing the Marketing Environment

By the end of this unit students should be able to:

• 
  Explain the nature and scope of the internal marketing environment, including the resource perspective
  
• 
  Distinguish between the types of organisation within the public, private and voluntary sectors and understand the different influences and challenges they face and how their objectives differ as a result
  
• 
  Identify and explain the different characteristics of the micro environment and recognise the sources of information required to gain a good understanding of it together with its drivers and challenges
  
• 
  Assess the importance of and potential impact on a market oriented organisation of key trends in political, economic, social, technological and legal/ethical/regulatory environment
  
• 
  Consider the implications for organisations pursuing both economic and environmental sustainability as part of its agenda for CSR
  

Unit 3 - Marketing Information and Research

By the end of this unit, students should be able to:

• 
  Identify appropriate information and marketing research requirements for marketing decision making
  
• 
  Evaluate the importance of customer databases and their contribution to providing detailed market information to support marketing decisions
  
• 
  Review the processes involved in establishing an effective database
  
• 
  Explain the nature and scope of the research industry and discuss the importance of working in line with the industry†s code of conduct
  
• 
  Explain the process for selecting a marketing research supplier, in domestic and international markets, developing the criteria to support that selection
  
• 
  Explain the process for collecting marketing and customer information, utilising appropriate primary and secondary sources
  
• 
  Appraise the appropriateness of different qualitative and quantitative research methodologies to meet different research situations
  

Unit 4 - Stakeholder Marketing

By the end of this unit, students should be able to:

• 
  Assess the relative importance of organisational stakeholders on the marketing function, and the impact they have on the organisation†s marketing activities
  
• 
  Explain the importance of relationship marketing in the context of the organisation†s stakeholders in achieving stakeholder interest, involvement, commitment and loyalty
  
• 
  Explain how the marketing mix can be effectively co-ordinated to support internal and external stakeholder relationships
  
• 
  Explain how to co-ordinate the communications mix to communicate effectively with the organisation†s stakeholders in line with budget and time requirements
  
• 
  Evaluate key methods for measuring the success of marketing mix and communications activities
  

Course Assessment

Each of the units has its own form of assessment and will be assessed as follows:

Unit 1 - Marketing Essentials: 3 hour exam comprising:

• 
  Part A: 10 short answer questions
  
• 
  Part B: Case study with three questions requiring longer answers
  

Unit 2 - Assessing the Marketing Environment: two part assessment:

• 
  1 ½ hr computer-based test plus
  
• 
  Slides with supporting notes to demonstrate insight gained from researching aspects of the macro and micro environment relating to a designated task
  

Unit 3 - Marketing Information and Research: research-based project:

• 
  Part A: Core task relating to specific aspects of conducting marketing research
  
• 
  Part B: Varied task based on research and/or information that may or may not relate to Part A
  

Unit 4 -Stakeholder Marketing: work-based project:

• 
  Students choose one topic from the two given and then provide information, following company-based research, on the designated tasks
  

The success of the assessment associated with each unit will be associated with the award of that unit, but students who wish to be awarded the CIM Professional Certificate, will have to successfully complete all four units.

Entry requirements

As a minimum, 2 â€-A†levels are required or any general bachelors or masters degree or an equivalent such as:

• 
  CIM Introductory Certificate (Level 2 or 3 versions will be accepted)
  
• 
  NVQ/SVQ Level 3 in Marketing (equivalent to NQF Level 3)
  
• 
  NVQ/SVQ Level 4 in any other subject (UK) (equivalent to NQF Level 4 and above)
  
• 
  International baccalaureate (equivalent to NQF Level 3 and above) OR
  
• 
  Successful completion of the CIM Level 4 entry test - which can be arranged for you via Doncaster Business School
  

Business and/or marketing experience in a support role would be advantageous but is not essential

Progression Routes

You may progress to the CIM Professional Diploma in Marketing or you may be eligible to study other professional qualifications such as Management or HR at the same academic level (Level 4).

Contribution to Personal Development

Candidates attaining this qualification will benefit from a marketing qualification that will enable then to perform the following tasks within the organisation…

• 
  Tactical day-to-day tasks defined by others, but with some limited autonomy
  
• 
  Working cooperatively in teams and networking within the organisation
  
• 
  Internal and external customer communications
  
• 
  Marketing research activities particularly associated with the collection and analysis of secondary data, but with some primary data collection and analysis
  
• 
  Small scale project management
  
• 
  Website management
  
• 
  Database management
  
• 
  Monitoring of marketing environments and activities
  
• 
  Event organisation and support
  
• 
  Customer and organisation regulations
  
• 
  Input into new product development
  

The key skills you will develop include…

• 
  Communications
  
• 
  Information management
  
• 
  Numeracy
  
• 
  Involving and working with others
  
• 
  Networking
  
• 
  Providing and obtaining feedback
  
• 
  Prioritising
  
• 
  Analysing
  
• 
  Monitoring