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Planning Campaigns

ContentETC

Short course

Inhouse

Price on request

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Description

  • Type

    Short course

  • Methodology

    Inhouse

  • Duration

    1 Day

This course identifies what is needed for an effective public relations plan. Suitable for: In-house PR professionals

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Course programme

Planning Campaigns

(1 day)

Ideal for

In-house PR professionals.

Benefits

Effective planning of PR campaigns ensures that the time and effort put in really counts. This course identifies what is needed for an effective public relations plan.

Content of the course

  • Why planning is important
  • What is planning?
  • Building a planning infrastructure
  • The campaign plan
  • Setting objectives
  • Which PR tools to use
  • External influences and building calendars
  • Allocating budget
  • Success criteria
  • Allocating resources
  • Measurement - how and why

See related categories

Planning Campaigns

Price on request

The best Public Relations courses

See all

See all