Product Management - Business to Business
Training
In Cookham and London
Description
-
Type
Training
-
Level
Advanced
-
Location
-
Duration
3 Days
Business to business product managers are expected to take the lead and guide their organisation in the market. To succeed, they rely on the co-operation of sales, R&D, marketing communications and other departments. So they have to think strategically and have a credible plan.
Facilities
Location
Start date
Start date
Start date
About this course
This programme gives product managers the tools, principles and confidence to succeed in their role.
The programme is specifically for business to business product managers from a technical or sales background. Whether you are new to the role or have experience, you will benefit by attending and it does not require prior knowledge of marketing. It is particularly beneficial to those who are required to make their organisation more market-focused, and is both strategic and tactical.
Reviews
Subjects
- Market
- Communications
- Marketing
- Sales Training
- Sales
- Marketing Communications
- Product Management
- B2b
- Marketing plan
- B2B product
Course programme
- Construct a B2B product marketing plan.
- Align the plan with company strategy.
- Establish product market priorities.
- Define positioning strategy.
- Identify customer value.
- Create value propositions.
- Recognise market-drivers.
- Define market key success factors.
- Align business capabilities with market requirements.
- Segment and profile customers.
- Identify decision-makers and become a preferred supplier.
- Construct the right marketing mix.
- Create sustainable and profitable differential advantage.
- Managing the stage-gate process for new products.
- Developing a business-case.
- Manage product portfolios through the life cycle.
- Define price and avoid price-competition.
- Brief marketing communications.
- Measure and control a plan.
- Win support of the sales teams.
Additional information
Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass
Product Management - Business to Business