Profitable Product Management

The Chartered Institute of Marketing

Training

In Cookham

£ 3,005 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

  • Location

    Cookham

  • Duration

    5 Days

Product managers are responsible for end to end management of their products from short term profitability to long term sustainability. To achieve this product managers need to be all-rounders able to devise marketing plans and metrics and manage their portfolios effectively.

Facilities

Location

Start date

Cookham (Berkshire)
See map
Maidenhead, SL6 9QH

Start date

On request

About this course

This course provides practical and usable formats for succeeding in these tasks contributing to improved profitability.

Individuals who are currently in the role but need formal training in the strategic and tactical tools as well as those who are preparing for such a role. Many companies use this course as qualifying training for all their product managers to ensure that best practice is applied consistently.

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Reviews

Subjects

  • Marketing
  • Product Management
  • Sharp analysis
  • Product plans
  • Strategy
  • Market plan
  • Robust
  • Product portfolio
  • Marketing Communications
  • Marketing Strategy
  • Marketing Analysis

Course programme

Learning outcomes
  • Use razor sharp analysis to develop winning product plans.
  • Create a positioning strategy.
  • Write and deliver a go-to-market plan.
  • Build a robust and sustainable product portfolio.
  • Price your products skilfully.
  • Choose, specify and develop new products.
  • Influence others building trust and support for your programs.
  • Work closely with marketing communications.
  • Understand and use financial metrics.
  • Build intangible value into your products.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.

Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.

Practical training methods - Theory and practical based training to takeback to the office.

Small class sizes - No more than 15 people to ensure you get the most from our trainers.

Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.

3 learning levels - Introductory, Advanced and Masterclass

See related categories

Profitable Product Management

£ 3,005 + VAT

The best Other Project Management courses

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