Reinertsen Masterclass: Rapid Product Development Techniques

Whilst most companies recognise the crucial business significance of product development, many struggle to create a development process that gives them true competitive advantage. This interactive programme will provide in-depth coverage of material that focuses on the latest developments in cutting product development cycles. Delegates will work first-hand with the world-wide time-to-market guru - Don Reinertsen - who is the sole presenter for the workshop. The programme includes many case study examples from a wide range of industry sectors to illustrate best (and worse !) practice.

Course Content

Speaker: Don Reinertsen
Using Economic Analysis
- How to determine the cost of delay versus other development objectives
- Modelling development programme economics
- Developing trade-off rules for programmes with multiple goals

Managing the Fuzzy Front End
- Why the predevelopment process is so critical
- How to measure the Fuzzy Front End
- Practical approaches for shortening the predevelopment phase

Using Incremental Innovation
- Avoiding the mega-project trap
- The pros & cons of incremental innovation
- Prerequisites for incremental innovation

Creating Effective Product Specifications
- Simplifying the product specification process
- Working with changing requirements
- The pitfalls of a specification-driven process
- Going beyond what the customer wants
- Using application economics to improve specifications

Using Product Architecture
- The role of modular product structures
- The importance of interface management
- The benefits of risk concentration

Staffing for Streamlined Product Development
- Managing part-time team members
- Co-location & its alternatives
- Setting boundaries for the team

Designing Fast Development Schedules
- The importance of activity overlap
- The limits of phased development
- Assessing the economics of overlapped schedules using the control triangle

Control Systems for Rapid Development
- Basing controls on economics
- Reducing control system delays
- Reducing low value control activities

Capacity Management
- Techniques for controlling queues
- The fallacy of optimising efficiency
- Setting the right level of excess capacity

Controlling Risk
- Defining technical & market risk
- Accelerating life testing

Managing the Manufacturing Interface
- Managing concurrent engineering problems
- Increasing early manufacturing involvement
- Increasing early supplier involvement