Selling for Success

Selling for Success

Benefits of attending:
· High quality training by experienced sales professional
· Practical exercises to support the learning process
· Training can be geared to your individual organisation's situation

Outline of programme:

"Some people may be 'born salesmen', but the rest of us can learn the techniques for selling success"

On this workshop, delegates will understand:
· The FAB principle - or how to think of your product in terms of customer advantages and benefits, not features
· How to identify your most profitable customers
· Why you need to really get to know your customers, and what they want
· How to use the telephone to ring up more profits
· The five P's in negotiation
· How to recognise an objection, and turn it into a benefit
· Why the price is the last thing you talk about
· How and when to ask for the order
· The importance of aftercare

Duration:
This course normally operates as a 1 or 2-day course, depending on the depth required and issues which need to be covered. It can also be run as part of a series, together with Advanced Selling Skills, Negotiating to Win, Telesales, Professional Networking at Seminars, and Marketing for Success.