Strategic Marketing
Short course
In Nottingham
Description
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Type
Short course
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Location
Nottingham
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Duration
1 Day
The ability to create an in depth marketing plan for your company by developing an understanding of marketing techniques and principles. Knowledge to perform marketing audits and other marketing analysis. A direct influential involvement with the growth of your company by ongoing management and change of the marketing plan and initiatives. Suitable for: Those involved with creation of marketing plans and initiatives. Business Managers, Directors and Senior Marketing Managers involved with re-positioning market strategies, introducing new product or entry into new markets. Directors and Marketing Managers directly involved with Business Growth Planning.
Facilities
Location
Start date
Start date
Reviews
Course programme
Maximising market presence and stimulating business growth
- Review market positioning; learn how to formulate competitive strategies and market initiatives.
- Explore the marketing mix and review marketing tools and techniques.
- Understand the marking communication process and create a plan driven by strong product or branding.
- Learn how to analyse and plan in order to set clear, achievable objectives.
- Undertake a marketing review of your company and build on your findings to take the business forward.
- Learn how to build flexibility into the marketing plan in order to accommodate business and market changes.
Strategic Marketing