Transform your Website Design

The Chartered Institute of Marketing

Short course

In London

£ 550 VAT inc.

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Description

  • Type

    Short course

  • Level

    Beginner

  • Location

    London

  • Duration

    1 Day

From planning to reviewing sites, this course helps you work more effectively with internal or external web designers.You will understand how to produce outstanding sites that reflect your marketing aims. This includes how to build the backbone of your ideal site, deal with web design agencies, choose appropriate graphics, get your site Web 2.0 ready, ensure a design brief is clear and useful and even how to test your site for accessibility. Suitable for: Anyone seeking a non-technical basic introduction to what constitutes good web design from a marketing perspective.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

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Reviews

Course programme

Course review:

You deserve a brilliantly designed website that reaches the top of search engine rankings. You need know how to get the most from your web design team. This workshop cuts through the jargon to concentrate on ensuring that your websites meet your full communication objectives. The course offers a thorough grounding on all marketing aspects of website design that meets both corporate and user demands.

Course content

  • Defining web design.
  • Understanding your audience.
  • Paper vs automated planning.
  • Information architecture.
  • Content audits.
  • Scanning and reading sites.
  • Navigation.
  • Graphics – fundamentals.
  • Streaming media.
  • Pods, blogs and keywords.
  • Usability testing.

See related categories

Transform your Website Design

£ 550 VAT inc.

The best Internet Marketing courses

See all

See all