Marketing Studies (Level 3) Course
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Course OverviewA distance learning course is the ideal way to gain a Level 3 qualification in Marketing Studies. Whether you're looking to go on to further education, improve your job prospects or expand your knowledge, distance learning Marketing Studies Course is a flexible and convenient course, which allows you to comprehensively prepare for an exam or career through home study. What's more, because the distance learning Level 3 Marketing Studies course is a fully comprehensive course, no prior knowledge is required.This programme is designed for people who wish to gain an understanding of the principles and practice of Marketing and their business applications. The objectives of the course are to:Conduct market researchDefine customers needs, wants and desiresCarry out a SWOT analysisPrepare a marketing planDescribe a range of marketing methodsEvaluate the benefits of using different marketing mediaCompose purposeful advertising copyUnderstand how to use press releases, promotions and public relationsDefine the selling processDevise a telephone sales campaign
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Subjects
- Advertising
- Sales Training
- Market
- Sales
- Public
- Marketing
- IT
- Market Research
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Support Advisor
Support Advisor
Course programme
Course Structure
The Level 3 in Marketing Studies is divided into following comprehensive modules.
Introduction - What is marketing?
Unit 1: Reviewing the current position
- SWOT Analyses
- PEST Analyses
- Product life cycle
Unit 2: Planning for marketing
- Market research
- Marketing objectives
- Marketing strategy
- Marketing mix
- The four P’s
- Marketing action plan
- Appendix 1 Action plan
Unit 3: Implement the marketing strategy
The marketing communications mix.
- Personal selling.
- Sales promotion.
- Public relations (and publicity).
- Direct marketing.
- Trade fairs and exhibitions.
- Advertising (above and below the line).
- eMarketing (and Internet promotions).
- Sponsorship.
- Merchandising (and point-of-sale).
- Brands.
- Appendix 2 Action plan
Unit 4 Customer relations
- Defining customer relations
- Customer service
- Why a good customer relationship is important
- Introducing a customer services programme
- Making continuous improvements to customer service
- Appendix 3 Action plan
Glossary of marketing terms
The UK Learning College is a leading Distance Learning Provider, offering a route to study for anyone who wants to gain a new skill or qualification, but finds the traditional, classroom-based mode of study unsuitable. Distance learning is an ideal way to learn around your current time and financial commitments, no matter how diverse and unpredictable your schedule is. With UK Learning College you not only study when it suits you and in your own time, but you can be sure of receiving all the advice and support you require as your studies develop. Because of our continuous system of enrolments, Students can enrol any time of year, and our flexible distance learning courses allow students to plan their studies to fit in their life style or work commitments. All of our students have access to their own personal distance learning course tutor who specialises in their field of education and is totally committed to helping you succeed in your home learning course.
Additional information
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Enrolment Fees
Our aim is to provide you with the best deal available, therefore the registration fee, certification fee and full tutor support is included in the course price for you. The enrolment fee for the Marketing Studies home study course is £468.75, though for a limited time we are offering you the...
Marketing Studies (Level 3) Course
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