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Selling to Advertising Agencies

in Phoenix Training (England)

Classes Workshop

Place:

London

Price:

£1,850 + VAT Special offers 

Duration:

1 Day

Start:

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Course objectives:

to show delegates how best to sell to media planners/buyers. The course aims to help the sales person understand the structure of an agency and how to use research most effectively to promote their product.

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Course details

Type Workshop Duration 1 Day
Method / place Contact course provider Classes in London where
Suitability Anyone looking to develop successfully sales relationships with the agencies.
Course objectives to show delegates how best to sell to media planners/buyers. The course aims to help the sales person understand the structure of an agency and how to use research most effectively to promote their product.
Price £1,850 + VAT
Price details
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Course programme

Selling to Advertising Agencies
SELLING TO ADVERTISING AGENCIES

Course Objective:
to teach participants how best to sell to media planners/buyers. The course aims to help the sales person understand the structure of an agency and how to use research most effectively to promote their product.

Suitable For: anyone looking to develop successfully sales relationships with the agencies whichever brand or media area you are from.

Course Elements
 
  • Examining the structure of an agency – who does what?

  • How it is all “tied together”

  • From idea to advertisement

  • To whom and when to pitch

  • Examining the research available (NRS, TGI etc.)

  • How best to use the research

  • Developing the pitch

  • Building on the research by asserting sales techniques

  • Being creative with research

  • Developing a relevant and powerful sales message

  • Organising the features and benefits of your product 
  • Techniques of preventing objections – “Treating the cause and not the symptom”
  • Closing skills – ensuring progress and an “advance” is made

    Except in the case of Open Courses, all Phoenix workshops are tailored on demand, which means that we will develop the final agenda with you to deliver exactly the training you want, at the level you need, within the timeframe you decide.
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    Venues and dates



    Where London, The Leathermarket, Weston Street
    When Start: Ask the course provider
     
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    On Phoenix Training

    Provider description
    Specialists in Sales, Management, Communication & Team Development, Phoenix have over twenty key consultants, encompassing a broad spectrum of backgrounds, skills and experience. Their expertise, combined with our own dedication to delivering bespoke training has allowed us to work in many different industries; current clients include HSBC, Transport for London, Informa, Deloitte, Experian Marketing Services and Swinton Colonnade. Since our launch in 1995, Phoenix Training and Development have successfully designed and delivered training courses and development programmes for over 10,000 participants.
    Advantages of studying with Phoenix Training
    • Unparalleled personal service, combined with a range of resources which enables us to be greatly flexible in meeting your needs. • Solution-centred training and coaching. We place great importance on training in small groups, and on interactive methods making extensive use of practical exercises and role-plays. • A recognition of the ongoing nature of development. We have considerable experience of building progressive programmes, in which skills are built from one training event to the next. • An emphasis on excellent communication with clients. This includes both written and verbal reporting to managers and delegates alike, plus unlimited support beyond each training day. • Genuine training partnerships. Our most successful relationships are built on Phoenix developing a role with the company which enables you to use us for providing tailored training interventions from an involved and informed perspective.
    Course provider history
    Established since 1995 - 13 years of delivering flexible, interactive and results based training
    Specialises in
    Sales, Management, Team & Communication Specialists – 90% of what we have delivered so far this year has centred around these four disciplines

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    Words related to the courses viewed: advertising marketing media advertising

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