Advanced Qualitative Thinking

Beyond the norm - what's out there?

Objective
This course enables you to:

• appreciate the alternative disciplines available and how these can be integrated to deliver coherent insight.

Learning outcomes
By the end of the course, delegates should have an understanding of:

• what it means to be 'leading edge' in research design and analysis
• how semiotics can be fully integrated into the work of qualitative researchers
• ethnographic and immersion approaches to consumer and consumer-client exposure
• brand clinics, which use consumer insight as a jumping off point for strategy development
• multiple source insight in qualitative research

During this course, delegates will experience what leading edge thinking is all about and will be able to try out some specific disciplines for themselves. The course will open up a leading-edge way of thinking, enabling delegates to take new ideas back to the workplace.

Who will benefit?
The course will benefit researchers and research buyers who have a thorough grounding in qualitative research, and who want to be better able to provide insight in new ways, to justify new approaches to clients, or to write more creative research briefs.