B2B Acquisition and Retention Marketing

The Chartered Institute of Marketing

Event

In London and Cookham

£ 1,160 + VAT

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Description

  • Type

    Event

  • Level

    Advanced

The B2B buyer has changed over the course of the past decade in how they engage vendors, how they use information and how they decide on purchases; this has in turn disrupted traditional marketing approaches. Every B2B marketer needs to understand today’s business customer be up to date with their marketing in order to better engage, acquire and retain them.

Facilities

Location

Start date

Cookham (Berkshire)
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Maidenhead, SL6 9QH

Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

Designed for anyone interested in B2B marketing and building more effective customer focused marketing, whether it’s about to engaging them, increasing business with them, or acquiring them. Attendees should understand core principles of marketing.

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Subjects

  • B2b
  • Marketing
  • Landscape
  • Buying behaviour
  • Accordingly
  • Marketing Tools
  • Marketing Strategy
  • Marketing Processes
  • Marketing Analysis
  • Marketing Management
  • Marketing Planning
  • Marketing Communications

Course programme

Learning outcomes
  • Understand the new buyer landscape and changes in buying behaviour
  • Understand different business segmentations and how to adapt marketing accordingly
  • Identification of buying stages and how to engage in a timely and compelling manner
  • Identifying buyer types, stakeholders and how to influence them
  • Customer loyalty – how to improve customer stickiness
  • How to acquire customers, and engage customers
  • Learn about customer solutions marketing
  • Understand what customer life–cycle management is
  • Understand about C–suite customers and C–suite marketing
  • Learn tools and frameworks to help with customer centric marketing
  • Practical case studies and examples to work through
  • Understand about targeting customers and how to carry out account based marketing
  • Customer centric measurements and associated key performance indicators (KPIs)

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

B2B Acquisition and Retention Marketing

£ 1,160 + VAT

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