Certificate in Marketing Management
Course
Online
Description
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Type
Course
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Level
Intermediate
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Methodology
Online
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Class hours
100h
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Duration
6 Months
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Start date
Different dates available
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Delivery of study materials
Yes
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Support service
Yes
The Global CERTIFICATE IN MARKETING MANAGEMENT is an intensive suite of 5 courses, designed to enable experienced supervisors and managers develop the knowledge with which to develop the marketing strategy for the business, and lead a marketing campaign for the business.
Facilities
Location
Start date
Start date
About this course
The content of the CERTIFICATE IN STRATEGIC BUSINESS PLANNING has been carefully chosen to provide a comprehensive and highly practical training and resource base in strategic and business planning.
This program is designed for middle and senior managers, and professsionals tasked with developing and managing the strategy for the organization.
There are no formal entry requirements for this program. Candidates will be working in, or preparing for work in a senior management position.
Global Management Academy Parchment Certificate (mailed).
Candidates can elect to upgrade their Global Certificate to an ILM qualification by completing written assignments for each of the courses in the program. Contact us for more information.
6 REASONS TO ENROL IN THIS PROGRAM NOW!
1. Your courses comprises best practice interactive E-Learning technologies and expert developed content.
2. You get a Management Certificate which is recognized worldwide.
3. You get real value for money (E-learning costs a fraction of conventional learning).
4. You can get started immediately.
5. You can learn at your own pace, at home, at work, in the park, anywhere you choose.
6. You will have excellent support from a dedicated coach throughout the program.
On enquiry, we will forward informaton about this program, and will also send you a link to our E-Learning Portal and a free trial of the courses on this program.
Reviews
Subjects
- CRM
- Marketing
- Marketing Strategy
- Marketing Management
- Decision Making
- Marketing Communications
- Marketing Campaign
- Marketing Planning
- Relation Management
- Branding
Teachers and trainers (1)
James Johnston
Director of Studies
James is the ILM Program Director at Global Management Academy. James has an MBA and MA Education, and has 30 years of experience in Senior Management, Business Consulting and ownership of several companies, including software and consulting companies in Australia and Britain.
Course programme
The courses in this program include:
COURSE 1: FOUNDATIONS IN MARKETING
- Unit 1: Getting Started
- Unit 2: Understanding Marketing
- Unit 3: Know your Products and Services
- Unit 4: Know your Customers
- Unit 5: Segmentation
- Unit 6: Know your Competition
- Unit 7: Marketing Strategy and your Business
- Unit 8: The Marketing Mix
- Unit 9: Pricing Strategy
- Unit 10: Place Strategy
- Unit 11: Promoting your Business
- Unit 12: Pulling it Together
- Unit 1: Getting Started
- Unit 2: Business Environment Analysis
- Unit 3: Competitive Forces Analysis
- Unit 4: Competitor Analysis
- Unit 5: SWOT ANALYSIS
- Unit 6: Quantitative Analysis
- Unit 7: Knowing your Customers
- Unit 8: Customer Segmentation
- Unit 9: Customer Profitability Analysis
- Unit 10: Pulling it Together
- Unit 11: Wrapping-up
- Unit 1: Getting Started
- Unit 2: Marketing Plan Format
- Unit 3: Situation Analysis
- Unit 4: Products and Services
- Unit 5: Marketing Strategy
- Unit 6: Sales Target
- Unit 7: Marketing Budget
- Unit 8: Marketing Management
- Unit 9: Writing the Executive Summary
- Unit 10: Wrapping Up
- Unit 1: Getting Started
- Unit 2: Understanding Promoting the Business
- Unit 3: Applying the Marketing Mix
- Unit 4: Promoting your Business
- Unit 5: Developing a Corporate Image
- Unit 6: Advertising
- Unit 7: Branding
- Unit 8: Developing Promotional Materials
- Unit 9: Direct Mailing
- Unit 10: Email Marketing
- Unit 11: Planning the promotional Campaign
- Unit 12: Wrapping-up
- Unit 1: Getting Started
- Unit 2: The Importance of Customer Loyalty
- Unit 3: The Customer Focused Busienss
- Unit 4: CRM and Marketing
- Unit 5: CRM and Sales
- Unit 6: Key Account Management
- Unit 7: CRM and Customer Service
- Unit 8: The Supply Chain and CRM
- Unit 9: ERP Systems and CRM
- Unit 10: Selecting and using a CRM System
- Unit 11: Wrapping-up
Additional information
CERTIFICATION: Global Management Academy Parchment Certificate (mailed)
DELIVERY: On-line with email, skype and phone support as required.
RESOURCES: Downloadable Learners manuals for each course, additional articles, workbooks and worksheets.
Certificate in Marketing Management