Certificate in Marketing Management

Course

Online

£ 390 VAT inc.

Description

  • Type

    Course

  • Level

    Intermediate

  • Methodology

    Online

  • Class hours

    100h

  • Duration

    6 Months

  • Start date

    Different dates available

  • Delivery of study materials

    Yes

  • Support service

    Yes

5 Essential courses in Marketing Management

The Global CERTIFICATE IN MARKETING MANAGEMENT is an intensive suite of 5 courses, designed to enable experienced supervisors and managers develop the knowledge with which to develop the marketing strategy for the business, and lead a marketing campaign for the business.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

The content of the CERTIFICATE IN STRATEGIC BUSINESS PLANNING has been carefully chosen to provide a comprehensive and highly practical training and resource base in strategic and business planning.

This program is designed for middle and senior managers, and professsionals tasked with developing and managing the strategy for the organization.

There are no formal entry requirements for this program. Candidates will be working in, or preparing for work in a senior management position.

Global Management Academy Parchment Certificate (mailed).

Candidates can elect to upgrade their Global Certificate to an ILM qualification by completing written assignments for each of the courses in the program. Contact us for more information.

6 REASONS TO ENROL IN THIS PROGRAM NOW!
1. Your courses comprises best practice interactive E-Learning technologies and expert developed content.
2. You get a Management Certificate which is recognized worldwide.
3. You get real value for money (E-learning costs a fraction of conventional learning).
4. You can get started immediately.
5. You can learn at your own pace, at home, at work, in the park, anywhere you choose.
6. You will have excellent support from a dedicated coach throughout the program.

On enquiry, we will forward informaton about this program, and will also send you a link to our E-Learning Portal and a free trial of the courses on this program.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • CRM
  • Marketing
  • Marketing Strategy
  • Marketing Management
  • Decision Making
  • Marketing Communications
  • Marketing Campaign
  • Marketing Planning
  • Relation Management
  • Branding

Teachers and trainers (1)

James  Johnston

James Johnston

Director of Studies

James is the ILM Program Director at Global Management Academy. James has an MBA and MA Education, and has 30 years of experience in Senior Management, Business Consulting and ownership of several companies, including software and consulting companies in Australia and Britain.

Course programme

PROGRAM CONTENT

The courses in this program include:

COURSE 1: FOUNDATIONS IN MARKETING
  • Unit 1: Getting Started
  • Unit 2: Understanding Marketing
  • Unit 3: Know your Products and Services
  • Unit 4: Know your Customers
  • Unit 5: Segmentation
  • Unit 6: Know your Competition
  • Unit 7: Marketing Strategy and your Business
  • Unit 8: The Marketing Mix
  • Unit 9: Pricing Strategy
  • Unit 10: Place Strategy
  • Unit 11: Promoting your Business
  • Unit 12: Pulling it Together
COURSE 2: MARKET ASSESSMENT
  • Unit 1: Getting Started
  • Unit 2: Business Environment Analysis
  • Unit 3: Competitive Forces Analysis
  • Unit 4: Competitor Analysis
  • Unit 5: SWOT ANALYSIS
  • Unit 6: Quantitative Analysis
  • Unit 7: Knowing your Customers
  • Unit 8: Customer Segmentation
  • Unit 9: Customer Profitability Analysis
  • Unit 10: Pulling it Together
  • Unit 11: Wrapping-up
COURSE 3: DEVELOP A MARKETING PLAN
  • Unit 1: Getting Started
  • Unit 2: Marketing Plan Format
  • Unit 3: Situation Analysis
  • Unit 4: Products and Services
  • Unit 5: Marketing Strategy
  • Unit 6: Sales Target
  • Unit 7: Marketing Budget
  • Unit 8: Marketing Management
  • Unit 9: Writing the Executive Summary
  • Unit 10: Wrapping Up
COURSE 4: PROMOTING THE BUSINESS
  • Unit 1: Getting Started
  • Unit 2: Understanding Promoting the Business
  • Unit 3: Applying the Marketing Mix
  • Unit 4: Promoting your Business
  • Unit 5: Developing a Corporate Image
  • Unit 6: Advertising
  • Unit 7: Branding
  • Unit 8: Developing Promotional Materials
  • Unit 9: Direct Mailing
  • Unit 10: Email Marketing
  • Unit 11: Planning the promotional Campaign
  • Unit 12: Wrapping-up
COURSE 5: CUSTOMER RELATIONS MANAGEMENT
  • Unit 1: Getting Started
  • Unit 2: The Importance of Customer Loyalty
  • Unit 3: The Customer Focused Busienss
  • Unit 4: CRM and Marketing
  • Unit 5: CRM and Sales
  • Unit 6: Key Account Management
  • Unit 7: CRM and Customer Service
  • Unit 8: The Supply Chain and CRM
  • Unit 9: ERP Systems and CRM
  • Unit 10: Selecting and using a CRM System
  • Unit 11: Wrapping-up

Additional information

ASSESSMENT: Assessment in this program takes the form of Online-quizzes (normally 3 in each course). Each quiz has a passmark of 70% and you can take the quizzes as many times as you wish.

CERTIFICATION: Global Management Academy Parchment Certificate (mailed)

DELIVERY: On-line with email, skype and phone support as required.

RESOURCES: Downloadable Learners manuals for each course, additional articles, workbooks and worksheets.

Certificate in Marketing Management

£ 390 VAT inc.