Certificate In Trade Show Staff Training Online Course

Module One - Getting Started

Module Two - Pre-Show Preparation

• Prepare for physical issues
• Developing a great elevator speech
• Setting up a schedule
• Connect with attendees

Module Three - Booth Characteristics and Set-Up (Part 1)

• Stand out
• Create a booth manual / checklist
• Technology
• Scout a high traffic area

Module Four - Booth Characteristics and Set-Up (Part 2)

• Signage
• Match your brand
• Private area
• Focus on a message

Module Five - During the Show (Part 1)

• Company objectives
• Highlighting your product
• Do something memorable
• Social media

Module Six - During the Show (Part 2)

• Classic do's and don'ts
• Gamification
• Walk the floor
• Keep the distractions away

Module Seven - Qualifying Visitors

• Know the answer
• Engage with qualifying questions
• Body language
• Listening skills

Module Eight - Engaging the Right People

• Prospects
• Time wasters (Catch and Release)
• Press
• Competitors

Module Nine - The Rules of Engagement (Part 1)

• Start with an open-ended question
• Record all prospect information
• Be specific with your message
• Get a commitment

Module Ten - Rules of Engagement (Part 2)

• Having a welcoming environment
• The do's and don'ts of business cards
• Observational skills
• When not in the booth

Module Eleven - After the Show

• Review information and rank your leads
• Follow up with your leads
• Send information promptly

Module Twelve - Wrapping Up

Words from the Wise

• DEBBI FIELDS - The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it.
• ANITA RODDICK - Nobody talks about entrepreneurship as survival, but that's exactly what it is and what nutures creative thinking. Running that first shop taught me business is not financial science; it's about trading: buying and selling.
• DAVID ROCKEFELLER - Success in business requires training and discipline and hard work. But if you're not frightened by these things, the opportunities are just as great today as they ever were.
• GUY KAWASAKI - The best reason to start an organisation is to make meaning - ceate a product or service to make the world a better place.
• MICHAEL GERBER - The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities that he or she is with failing to see the opportunities.